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Does your Website Design Reflect Your Business?

Business websites have nearly completely taken over from newspapers and telephone directories for providing information about products and services in the last decade. A lot of companies are moving their advertising budget away from printed adverts and directories, and into improving their online presence, mainly their websites. A business’s website is now often peoples first point of contact with them, and it needs give them a good impression.

It’s good to have a look at your website on a regular basis, to check you feel it reflects your business. You need to project that you take your company seriously, and that means a good quality website. A specialist website design company is often the solution to making a website as professional and relevant as possible. Net66 aren’t just one of the best companies for website design Manchester wide, they are also the most established company for SEO in Manchester. SEO, or Search Engine Optimisation, is the process of getting your website to the top of search engines, and it goes hand in hand with website design to make an effective internet marketing campaign.

Your website should reflect your company and industry. If you supply children’s entertainers, make your site fun and colourful. If you offer funeral services, something more sombre and dignified would be more suitable. Those are extreme examples but you get the picture. What do you want potential customers to think about your company? Cutting edge or classic? Fun or refined? Talk this through with whomever you chose to design your site to make a great first impression.

Optimising your Business Website

To optimise your business website, it needs to be Search Engine Optimised. Search Engine Optimisation, or SEO, is the process of ensuring that popular search engines such as Google can see your site clearly by including keywords that match relevant searches, getting your site linked to other high ranking sites and regularly updating your site. All of this contributes to getting your website a higher ranking on search engines.

Sounds complicated? It can be, which is why many companies choose to use a SEO company. Net66, one of the leading suppliers of SEO Manchester wide, recognise how busy business owners are which is why they ensure they take the hassle out of optimising a business website. Hiring a SEO company means not having to learn SEO yourself on top of everything else you have on your plate, or allocating a member of staff to do it and sending them on a series of training courses.

By hiring specialists you know you are getting state of the art SEO, and saving yourself time and training expenses. Optimising your website with SEO is technical, but doesn’t have to be difficult with the right company.