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Coming Soon: Chrome’s Ad Blocker

Could Google’s ad blocker add more Chrome users?

Ad Blocker image by WeStudio (via Shutterstock).

A boost for Chrome usage? Given how much Google makes from online advertising, some commentators think the addition of an ad blocker is rather amiss. In fact, the only adverts it will block are those which the Coalition for Better Ads have classed as “unacceptable”. Image by WeStudio (via Shutterstock).

A bold move or a lack of joined up thinking? This week, Google’s plans to add an ad blocker to its Chrome browser, has been met with a mixed response. Some commentators think it would eat into their paid advertising revenue. Others think it is all about Google trying to boost Chrome’s market share.

The Google Chrome web browser is the world’s most popular browser, with an installed base on Windows, MacOs and Linux PCs, and Google’s Android devices. Historically, ad blocking software has been made available via the developer’s websites. Or via Google Play. Before then, in a box from your local computer shop (with a CD-ROM and a manual).

Google’s own ad blocker will work in harmony with the Chrome browser. Whereas, for example, Ad Block Plus blocks all ads in your browser window, Google’s app will block adverts deemed “unacceptable” by the Coalition for Better Ads. This is America’s answer to the UK’s Advertising Standards Agency, though with online advertising.

The coalition is backed by Facebook, plus a host of other multinational companies like Proctor and Gamble. From a recent report of theirs, it stated that: “Annoyance and distraction were among the most important factors in determining whether an ad experience would fall beneath the threshold defined by a Better Ads Standard.”

This refers to the prestitial and interstitial ads, pop-up and pop-under ads, and automatic video ads with sound. Prestitial ads are shown before the user gets to their desired web page. Automatic video adverts can be a pain in the proverbials, especially if you’re viewing the clip on a mobile device (with a stingy data allowance). As for pop-up ads… they are so 1996 and should have stayed there.

We think this is a bold decision by Google. Once we find out more about Chrome’s ad blocker, you will be the first to know on our website.

Net Sixty Six SEO, 21 April 2017.

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