Yesterday, Twitter announced that they would be launching promoted Videos. They’ve even provided an image of an example using the new, tasteless, 50 Shades of Grey film. Check it out below:
Twitter have ran tests to determine just how effective these ads would be. They included the following information on their blog post.
Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.
Blog Post by: Greg McVey