One week into my new role at Net66 and as someone not new to websites but with limited experience of SEO, I’ve realised how important it is to be able to explain to clients the mechanics of what we do and the impact that different aspects of SEO can have on their website rankings. There is a genuine need for clients to be able to understand what we do for them for their money, the answer, I’ve discovered is that we do a lot, but being able to explain that in plain language that means something to each client is an art!
The speed at which a client will see results is a variable that is only within our control to a degree and explaining that can be complex and is coupled with a general mis-trust for our industry. I’ve become aware that SEO is not an easy thing to do, it’s ever changing and the rules change continually, so what works one month might not work the next, again making it difficult to get across to a client looking purely at where they rank for any set phrase.
In my experience, good customer service isn’t the norm within SEO and website companies and there’s no reason why it shouldn’t be, it’s the key to building confidence amongst the business community and letting customers know that we’re working hard to bring a good service, that’s essential and good value for any business.