E-Commerce Web Design

What is Ecommerce Web Design?

Ecommerce website development is the process of creating an online store that sells your products digitally, like a virtual storefront. Ecommerce websites are customised for your business and include features like SEO to connect with more potential customers.

Every ecommerce website is unique, and if you want an online business to be successful then a designer-made site won’t work. You need a modern bespoke website, designed by experienced professionals such as our web developers at SEO Manchester Ltd.

What Are The Elements of Good Ecommerce Design?

Ecommerce website design should be user-friendly. The aesthetic design of your website should highlight the products and services you offer in a way that’s easy to follow for potential customers, who are often not aware about what they’re looking at on screens. It must also be visually engaging which will help to keep visitors on your site.

The navigation is also key in the design of an ecommerce website, and this can be achieved by integrating it with the product catalogue or search function to make sure customers can easily find what they’re looking for. It’s important that you use high-quality images which will show off your products well.

Another important aspect of ecommerce website design is to incorporate a clear and simple checkout process. This will mean your customers can submit orders quickly and easily through your shopping cart and keep in mind your online store for future purchases.

You will also need to know that your visitor conversions can be tracked and monitored in order to continually improve the effectiveness of your website. All conversions through your ecommerce online store’s shopping cart will need to be tracked through Analytics which is something our SEO team specialise in setting up and monitoring.

Which Content Management System Do You Need?

Your customers will always have new needs to explore, which the content management system of our ecommerce website design service can accommodate. You can add/remove products to your online store platform or change prices in a single instance, without help of an IT support team. We work with many of today’s industry-leading CMS platforms including WordPress, Shopify, WooCommerce, Magento, BigCommerce, Wix and many more. We’ve designed many features into our e-commerce sites to help people browse, shop and purchase: Login/registration, search engines, website navigation (categories of things – like departments for clothes), product filters (like size or colour), category ratings (highest reviews) and a lot more.

What Is Responsive Web Design?

In the past, the Internet would only be accessed through a desktop computer in your home. But now, people access the internet on mobile devices and tablets as well. With this change in how we interact with websites, responsive web design has become an essential tool for creating user-friendly interfaces that can be accessed from any device or browser.

This means that when you are browsing our website on a phone or tablet (or even laptop!), it will resize itself so you still get all of the content – without having to scroll left or right! It’s important to note however, that there is no “one size fits all” solution for every ecommerce store. Some retailers need more products online, more categories for their online store or images to be more categorised than others.

These days, it’s important for any business to have a mobile-responsive website. Mobile first design puts the focus on simplifying content and presentation for devices with smaller screens. Your images are lighter weight but also scalable to prevent shrinking or pixelating as you move up and down your site. It means you can just focus on getting the information out and improve your visitors’ experience whilst online shopping – without worrying about how people might be viewing it. Plus, clicking through links will never be an issue – moving from device to device won’t require zooming in or out of pages or having different layouts per screen size.

Website designs with a responsive design has breakpoints which are adjusted to fit all of the latest mobile devices so that an optimal viewing experience is achieved.

The websites are designed for desktops, laptops and tablets so they always look good online, no matter what device you’re using them with. The responsive website formats adaptively by adjusting the elements inside each page to best suit the viewport—this means your site looks just as great whether it’s being displayed on a smartphone or desktop computer.