Penguin 4.0 Goes for Real Time Updates

How Google’s Penguin 4.0 update differs from its predecessors

Four penguins (well, for a piece on Penguin 4.0, it is appropriate). — **Search engine results, as it happens:** Penguin 4.0 is set to create drastic changes to the way in which Google indexes our websites. Image by Fieldwork (via Shutterstock).

Ladies and Gentlemen: it gives us great pleasure to announce that the days of big bang Google updates are over. Long live the Penguin. Woah, stop there…! Before you reach for the champagne, Prosecco or fizzy Vimto, we at Net Sixty Six SEO would like to tell you about a new kind of Google update. Let us introduce you to Penguin 4.0. Continue reading “Penguin 4.0 Goes for Real Time Updates”

RankBrain Explained: Google’s AI Based Algorithm

Could RankBrain be Google’s Ask Jeeves killer?

RankBrain Algorithm = Death of Ask Jeeves? — Could RankBrain be the algorithm that ruins Ask Jeeves? This enigmatic billboard photographed in San Francisco by John Trainor in 2007 could be poignant today. (Creative Commons License – Some Rights Reserved).

Over the last four months, Google have been quietly working on a new artificial intelligence based algorithm. Known as RankBrain, it aims to settle pub arguments and revolutionise semantic search. As well as being able to search for ‘Dorking’, you can also ask Google, ‘How far from Dorking to London’. Continue reading “RankBrain Explained: Google’s AI Based Algorithm”

Google Algorithm Updates Through The Ages

From Google Dance to Penguin in fifteen years

In its seventeen year history, no other search engine has had the same cultural impact as Google. Not to mention numerous businesses like ours, whom have thrived on the back of Stanford’s greatest export. Like Tannoy and Hoover, its name has become a verb (as in “I need to google the nearest pizza place”). Continue reading