Penguin 4.0 Goes for Real Time Updates

How Google’s Penguin 4.0 update differs from its predecessors

Four penguins (well, for a piece on Penguin 4.0, it is appropriate).
Search engine results, as it happens: Penguin 4.0 is set to create drastic changes to the way in which Google indexes our websites. Image by Fieldwork (via Shutterstock).

Ladies and Gentlemen: it gives us great pleasure to announce that the days of big bang Google updates are over. Long live the Penguin. Woah, stop there…! Before you reach for the champagne, Prosecco or fizzy Vimto, we at Net Sixty Six SEO would like to tell you about a new kind of Google update. Let us introduce you to Penguin 4.0. Continue reading “Penguin 4.0 Goes for Real Time Updates”

Facebook in Fake News Feed Shocker

Sacking of human editors sees a surge of fake news stories on social networking site

Facebook Fake News image
All the fake news that is fit to print: Facebook has landed themselves in hot water with the sacking of human news editors. Image file includes newspaper outline by RTimages, Moonscape by Helen Field, and AVRO Lancaster Bomber silhouette by Mark Fearon (all via Shutterstock).

(Westminster chimes)

Lead Newscaster: Transfer Deadline Day sees David Luiz move to West Didsbury and Chorlton.

Second Newscaster: Donald Trump plans to build a wall around the M25 motorway.

Lead Newscaster: Also tonight… Hillary Clinton appeals to Brexiteers at a Manchester conference.

Second Newscaster: Facebook under fire for fake news feeds.

Lead Newscaster: Also in sport, crown green bowls is set to become an Olympic sport.

Spot the genuine news story of the quintet of headlines: it is the fourth news item in our sketch. This week, Net Sixty Six have learned about Facebook’s fake news feeds. The social networking giant has fired eighteen editorial contractors. This has seen a move towards the greater use of algorithms for the site’s trending topics. Continue reading “Facebook in Fake News Feed Shocker”

RankBrain Explained: Google’s AI Based Algorithm

Could RankBrain be Google’s Ask Jeeves killer?

RankBrain Algorithm = Death of Ask Jeeves?
Could RankBrain be the algorithm that ruins Ask Jeeves? This enigmatic billboard photographed in San Francisco by John Trainor in 2007 could be poignant today. (Creative Commons License – Some Rights Reserved).

Over the last four months, Google have been quietly working on a new artificial intelligence based algorithm. Known as RankBrain, it aims to settle pub arguments and revolutionise semantic search. As well as being able to search for ‘Dorking’, you can also ask Google, ‘How far from Dorking to London’. Continue reading “RankBrain Explained: Google’s AI Based Algorithm”

Google Algorithm Updates Through The Ages

From Google Dance to Penguin in fifteen years

Google Campus2 cropped
The Googleplex, as photographed in 2007. Image by Sebastian Bergman. (Creative Commons License – Some Rights Reserved).
In its seventeen year history, no other search engine has had the same cultural impact as Google. Not to mention numerous businesses like ours, whom have thrived on the back of Stanford’s greatest export. Like Tannoy and Hoover, its name has become a verb (as in “I need to google the nearest pizza place”). Continue reading “Google Algorithm Updates Through The Ages”

Net66 says: ‘Prepare for Penguin’

Only 24 indexing days till Christmas – and 31 till 2016

King Penguin Chick at Salisbury Plain
Stand out from the crowd: we at Net66 have proven success with whatever algorithm Google sends our way, from the Florida Update up to Penguin.

Winter has come to Manchester courtesy of Storm Clodagh.  For December, it is usually colder in these parts, but the weather has been more autumnal.  This apart from 80 mph winds in nearby Rochdale and Denton and heavy rain throughout the UK.  At this moment, too warm for seeing penguins in Albert Square, yet Olaf and Elsa managed to appear in Stalybridge (but that was for a Christmas lights switch-on). Continue reading “Net66 says: ‘Prepare for Penguin’”