Why online reviews have shifted the balance of consumer power

Online reviews image by Web Icon (via Shutterstock). — **Power to the pixel:** the smartphone or digital tablet is the main source for many of our products or services. Image by Web Icon (via Shutterstock).

Everybody knows this well worn rule:

The Customer is always right;
If the Customer is wrong, please refer to Rule 1.

Whether in the queue at your favourite sandwich shop or on a certain multinational online bookshop, the maxim rings true to this day. The most tacit form can be seen in online reviews. Some of which may be truthful; others could be spiteful critique, designed to belittle rival businesses. Truthful or otherwise, the purchaser is swayed by the reviews; especially if the reviewer gives a star rating for their product or service. Continue reading “How Online Reviews Can Make or Break Your Business”