PageRank: Its Part in its Own Downfall

The end of an era as PageRank fades from public view

Google Toolbar PageRank Meter
The Way We Were: the Google PageRank toolbar. Image by the legendary SEO genius Danny Sullivan (Creative Commons License – Some Rights Reserved).

 

For nearly 16 years, Google’s PageRank has been, simultaneously, a help and a hindrance. It has created a cottage industry in its own right with search engine consultancies working on improving PageRank figures. This meant emphasising on link building and aiming to link with higher ranking pages. Sometimes at the expense of high-quality content and creating an audience for your website. Continue reading “PageRank: Its Part in its Own Downfall”