SEO Agency in Manchester

SEO, otherwise known as Search Engine Optimisation, Search Marketing, or Online Marketing, has been around since the 1990s. It is the process of making your website appealing to popular search engines, like Google and Bing, and also their users. It is one of many areas that a digital marketing agency will cover. While we centre around being an SEO Agency, we do also assist with other areas such as Social Media Marketing.

By making a website more appealing to search engines and its users, it has a better chance of your website getting a higher ranking on search engine listings. This can be achieved through the use of keywords, links (the traditional SEO elements), and content, shared on social media. The use of keywords is one of the most well-used methods. There’s also an aspect for local businesses, known as Local SEO (a bit like the classified ads in your local newspaper), which helps you be found on Google Maps and for nearby users.

Whilst search engines keep the secret of how to make websites appealing to their algorithms quiet, it is not too hard to figure out what they want. All you have to do is imagine you are browsing on your favourite search engine. If the website will meet the searcher’s requirements, your customers will find you easier, meaning more new customers. Even though Google remains tight-lipped on what the exact ingredients of their algorithms are, they’ll provide SEO agencies like us with “little tips”, or as they call them, their guidelines, which helps us to make a website be what they believe their searchers want from a website.

As with all businesses, there are those that try to use shortcuts and unethical practices. This is often known as Black Hat SEO and can involve hiding text in backgrounds and titles. Also obvious things like keyword stuffing, and using questionable methods of gaining links to the site. These practices are not good for an SEO campaign, and can quickly be identified by search engines. The sites using them are usually given significantly lower rankings and in extreme cases, an offending site can even be completely removed from the search results.

With people using search engines to find businesses so often, it could be a major disaster for your business. Using an SEO company that employs unethical ‘black hat’ techniques is a completely false economy. You may think you are getting quicker results for less money, but in reality, you are playing with fire. If you get caught using these techniques it will not matter to a search engine whether it was you or an agency you employed that used these techniques. It will be you and only you that will lose your valuable place on a search engine listing.

Research by the Kelsey Group shows that 97% of people with internet access research products and services online, meaning your search engine listing is an essential part of your online marketing. Do not risk it with choosing a company that will cut corners, just for a quick ranking boost. It’ll be a short-lived result, which offers none of the long-term benefits that white hat SEO brings.

The best and most ethical kind of SEO – the type SEO Manchester Ltd carry out here at our HQ in Manchester City Centre, is known as White Hat SEO. White Hat SEO is good practice because it is longer lasting and holds no risk of harming the performance of your SEO campaign. It complies with Google’s guidelines and uses content that is written for the readers as much as the search engines.

It is relevant and interesting to the reader, as well as easy for the algorithms of search engines (sometimes called robots or spiders to ‘read’). Many searchers of a specific search term may be generally interested in a subject, rather than wanting a specific service. Content marketing is a very effective method of improving both rankings and site traffic.

Content that is interesting will attract the attention of searchers. That of well-written targeted articles related to your business’ industry that will also help to prove the business’s competence. SEO Manchester Ltd can provide our clients’ websites with regular, interesting and factually accurate content relating to their industry. Such content can greatly help us to get the best SEO results.

If you are looking for an SEO agency specialising in pure, White Hat SEO in Greater Manchester, talk to us. SEO Manchester Ltd are well known for keeping abreast of the latest algorithm changes and would be happy to give you as much information and advice as you need on the best and worst ways to optimise your business’s website for search engines.