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Category Archives: Product Reviews

The Importance of Product Reviews in SEO

Product reviews and their role in consumers’ buying habits

Product Reviews chalkboard.

Imagine you’re going on holiday or about to make a major purchase. Among the first things you look at after price is the customer reviews. For your next trip, you look at customers’ experiences of the hotel, tour operator or airline. If purchasing white goods, you weigh up their responses to the item’s performance. The first place they turn to for product reviews is the internet. Read more »