Good vs. Evil SEO – Which Path To Choose?

There has always been a battle in the Marketing industry between good and evil SEO, white-hat vs. black-hat techniques, ethical vs. non-ethical etc. Google and the many Search Engines have constantly evolved their algorithms to deter people from deliberately manipulating their websites in an attempt to gain higher rankings. Following Google’s Webmaster Guidelines will help their ‘spiders’ to find, index, and rank your site.

Net Sixty Six look at some commonly known SEO tactics that are either good and therefore advised or bad/evil – those to be avoided at all costs:

Good vs Evil SEO Infpgraphic