10 SEO Predictions for 2017

As long as SEO has been in place, there have always been discussions, articles and rumours about it dying out and no longer relevant or required within the Marketing industry. There have been many articles, Blog posts or even whole websites aiming to cover the answers to questions such as “Is SEO Dead?” and “Why Do We Need SEO.” However, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) has continually evolved, year after year and has always been a vital element of any Digital/Online Marketing strategy.

It’s true to say that some of the SEO techniques from around ten years ago can not be carried out nowadays to achieve the same successes. Practices such as link buying, keyword stuffing, cloaking (displaying one page for a user instead of another) or spammy content are no longer viable and could potentially cause a website to get penalised or blacklisted by the Search Engine directories. Instead, Search Engine marketers have had to adopt their strategies and focus less on what Search Engines want to see and more around what is best for the visitors.

SEO has continually evolved over the years and is ever-present as we move into 2017. Google continues to update its core algorithms to focus on metrics such as user engagement and quality content with the aim of improving its results for the 40,000 or more search queries which it processes for every second. By focussing on the latest recommended best practices and analysing the latest trends in SEO, we can determine which elements are going to be critical for the success of a website as we head into next year. Continue reading “10 SEO Predictions for 2017”

AMP Sets to Speed Up Mobile Browsing

Introducing Accelerated Mobile Pages, a look at Google’s current framework for tablets and smartphones
On the 07 October 2015, Google introduced AMP. Also known as Accelerated Mobile Pages, it aims to reduce loading times on portable devices. Known on the Moz website as Diet HTML, pages load in a quarter of the time of standard web pages. With people viewing sites on mobile browsers likely to give up after 10 seconds wait, this framework placates the impatient. Continue reading “AMP Sets to Speed Up Mobile Browsing”