Review section builds on paid advertising options

"A picture is worth a thousand critics" - this could be true of Facebook and Yelp reviews. — If a picture paints a thousand words, a review can make or break a dozen conversions. Image by Marc Falardeau, 2011. (Creative Commons License – Some Rights Reserved)

For many people, our chosen plumber, bakery, takeaway or minicab firm can be determined by word of mouth. Sometimes, the odd status update on Facebook can sway our preferences. A review site like Trip Advisor or Yelp is another source. Since yesterday, Facebook became another source. Through Facebook Professional Services, it offers access to customer reviews, with links to each company’s Facebook pages. Continue reading “Facebook Professional Services: A Yelp Killer?”