AMP Sets to Speed Up Mobile Browsing

Introducing Accelerated Mobile Pages, a look at Google’s current framework for tablets and smartphones

On the 07 October 2015, Google introduced AMP. Also known as Accelerated Mobile Pages, it aims to reduce loading times on portable devices. Known on the Moz website as Diet HTML, pages load in a quarter of the time of standard web pages. With people viewing sites on mobile browsers likely to give up after 10 seconds wait, this framework placates the impatient. Continue reading “AMP Sets to Speed Up Mobile Browsing”