The Social Media People Complaints

Social media networks are a huge part of people’s everyday lives these days. 85% are on Facebook and nearly 50% are on Twitter. There are now two relatively new networks called Linked In and Google+ as well. Internet advertising companies such as The Social Media People have been quick to spot the marketing potential. The main advantage of advertising on social media networks is that you are able to target specific demographics including age, gender, location, occupations and hobbies. With Facebook, we can also target potential customers based on what they include in their status updates. An excellent example is for a crèche, who might want to look for ‘good baby sitter’ or ‘ find child care’ as key phrases. If an individual is struggling to find quality and affordable child care and has complained about it in their status, chances are an advert for a local child minder or playgroup will appear on their page shortly. Anyone that has seen the adverts on their Facebook page and thought how spooky it is that it relates to something happening in their lives, it’s all by design.

The Social Media People is a company that specialises in internet advertising, specifically social media advertising. We worked with Facebook and Twitter initially, these being the most established. Wh then moved on to Linked In and Google+. Linked In is a social network based around people’s work that they use to meet people in their industry and approach potential employers. Google+ has been dubbed the ‘new Facebook.’ It has a lot of the same features as Facebook and Twitter but a few new features that the more technically minded might enjoy such as web chats with groups of people. The Social Media People are experts in all of these networks and believes that they all have their place within a marketing campaign.

We work with a wide variety of customers within a range of industries. We work hard to keep up with an industry that moves fast enough to change from week to week. With packages starting from on £99 a month, we believe we give good value for money as well as excellent service. It genuinely matters to us what our customers think about us. Let’s just say you won’t see many The Social Media People complaints. We hope to continue to develop within social media advertising and look forward to the advances that come with working in such a fast moving field. If you have any online advertising needs, consider The Social Media People as your first port of call.

5 SEO Tips for your blog

1) Don’t use overly cleaver, or deliberately confusing headlines. They rarely work and can irritate people. Remember, this will be the first thing that people see when they click on to the post, and may even deter people from opening the post at all. Keep it simple yet informative.

2) Remember to share your blog posts on your social media profiles. Our partners over at The Social Media People recommend sharing your post 2-3 times. Remember, you don’t want to appear to be spamming the site, but you want to get people to click the post.

3) Once you have a reader on your site, you want to keep them there! A great way to do this is to link to older posts on related topics. Make sure that you make the anchor text click worthy!

4) Remember to add a page title and meta description. If you are operating in WordPress you can simply download a plugin like ‘All in One SEO’ which will add a little box at the bottom of the page to add these details in. Remember to use your keywords in both of these!

5) Speaking of keywords, if you are looking to target a specific term for each blog post then remember to use that term in the blog post itself. You don’t want to add it too many times, about 4 or 5 usages of the exact terms should suffice on an article of 300 – 500 words.
Net66 Web Services Manchester

Importance of Mobile Websites | Net66

The growth of mobile browsing has been phenomenal. An astounding 77% of the world’s population now own a mobile phone, and over half a billion of these users regularly access the web via their hand-held device. Thus, ignoring this market is a huge error and can severely limit both your traffic and business success.

Unfortunately, mobile browsing can be somewhat difficult for both web developers and designers to accommodate. While some mobile devices can handle websites designed for laptop or desktop users, many cannot. One of the primary reasons for this is that many websites are designed in a way that ignores the emerging platform. The use of table and copy rich websites often result in tightly crammed webpages that simply cannot adapt to the smaller, touch screens.

Generally, there are two options; firstly, you could design a dedicated mobile site for handheld devices. Secondly, and more practically, you could design your initial site with multiple browsing platforms in mind. Nevertheless, here at Net66, we believe that a combination of both methods presents the best return. Therefore, your website ought to be designed in the knowledge that your website will be accessed across multiple platforms and you could provide an alternative site should your initial site fail on the platform. For instance, a click-able redirect to the mobile site at the top of the page would allow users that cannot fully explore your website to go to a compatible site with minimal fuss.

Some important considerations:

  • Websites that over-use tables for the main layout will often not look right on mobile phones
  • Your website must use CSS to ensure maximum cross-platform browsing
  • It is preferable to code your website in HTML
  • Design your website with users in mind. For instance, put the most important information at the top of the page.
  • It can often be more difficult to enter text on a mobile website. Keep this in mind a fully utilise other methods.
  • If your website has images, it is preferable to use JPEG or GIF files.
  • Be aware that the maximum page size for many mobile devices is 20 kb.

What is SEO | Net66

Quite simply, Search Engine Optimisation or SEO is the process of making your website more search engine friendly, and thus appear on the search engines. This drastically increases the visibility of your website and rapidly increases traffic.

Firstly, it is important to note that if you want your website rank well, in a consistent manner, then one must follow the guidelines laid out by Google. Failure to do so is often met with severe ‘punishments’. For instance, the search engine giant may choose not to index your website if it finds you in breach of its regulations. Therefore, it is advised that you either engage in an extensive period of research, whereby you fully understand the rules and methods to optimise your website, or you hire a professional SEO agency.

The ultimate goal search engine optimisation is to create a website that has a real purpose, providing relevant content, information or service, and is able to be read by Google. Generally speaking, there are two factors which impact this: on-page and off-page optimisation.

On-Page Optimisation

It is commonly acknowledged that ‘content is king’. In essence, this means that without high quality, relevant content your website is doomed to fail. This is for two fundamental reasons; firstly, it is very unlikely that a potential customer will buy from or use a website with poorly written content. Secondly, if your content is not wrote with search engines in mind, it may be decided that it is not relevant to the term that you want to target.

Additionally, if you want to have your website noticed, it is important that your copy is unique. In other words, if your website is entirely composed of duplicate content, search engines will often fail to display your website as they prefer diversity in its SERP’s.
Finally, if you have quality content on your site, you will find it a lot easier to do the second aspect of SEO. For instance, if you have a quality article talking about solar panels, other companies, bloggers and pages will want to link to it.

Off-Page Optimisation

In addition to the On-Page optimisation, it is also important that you generate inbound links from other websites. However, this is not an easy process. It has now been widely accepted that link-directories and link-farms are largely useless.

Nevertheless, there is hope. Search engines now a place great emphasis on social media networks, bookmarking services and blogs. Thus, here at Net66, we think that one of the best ways to generate interest in your website (and the resulting links) is to write a high quality blog that people want to talk about and share. This can be utilised for any field and can truly grow your business.

While this post is far from exhaustive, it does offer a quick insight to the complex and ever-changing world of search engine optimisation.

Facebook Timeline and The Social Media People

Facebook Timeline and The Social Media People

Facebook have made a number of big announcements this year with its new format, ‘timeline’, being one of them.  The change to timeline becoming compulsory as of 31st March will cause some significant differences in a business’s Facebook campaign.  The Social Media People, as leading experts in social media advertising, have already identified many advantages to the new layout.

You can now show the history of your business with information from before your page was made.  The change in format also gives you a chance to rethink your content.  In ‘timeline’, photos and videos can make your business page stand out to a greater extent.  The Social Media People’s own Facebook page includes a variety of links and articles, as well as status updates and questions to followers.

Also, Facebook now enables all pages to utilise a Facebook coupon/specialty/discount to help drive business between users and brands.  If you use an attractive enough offer it can draw new clients in.

The key fundamentals of Facebook haven’t changed.  It is still a social platform and gives you the opportunity to build relationships with your current and potential clients.  So make sure your Facebook campaign includes vital relationship building activities.

SEO Trends 2012

2011 was a busy year for changes in SEO and from what we have seen, 2012 promises to be just as interesting.  Here at Net66, as one of the leading companies for SEO in Manchester, we like to predict what might lie ahead, especially with regards to SEO trends 2012.

There are signs of much more variety in search engines, with Yahoo losing momentum and Google already losing approximately 5% of it’s market share to the new look search engine by MSN; Bing.  Bing provides many of the same functions as Google but with some new features.  One of the major draws is Bing’s cashback program.  In this economy, any opportunity to save money is bound to be a winner and Bing have recognised that and made it work for them.  If you search for a product, it gives you a list of the usual results, but also shows which shops they have cashback deals with. With some going up to 35% with major retailers, this could be a huge attraction for bargain savvy web users.  Some of their features are more whimsical to appeal to a fickle population.  They have new visual searches where you can simply click on a photo to search it as well as a brand new map format.  The Bing maps service used to be much the same as Google’s, but they have now introduced maps with photos, not just with street view, but collections of photos stitched together to make an impressive panoramic.

Google are striking back though, by developing their mobile applications for smart phones.  85% of people own a mobile phone and Google are taking into account the rising number of Androids being purchased.  They are also straying into Social SEO with their new project, Google+.

Google+, having established itself within months of its introduction, will continue to play an increasing part in Social SEO.  Having combined some of Facebook’s and Twitter’s best features, and incorporating some new ones of its own, the more technologically minded are veering towards Google+ and away from the others.  With its newly introduced ‘brand’ pages, many Manchester SEO professionals, ourselves included, believe it will continue to grow as long as users can justify the effort in order to gain traffic value from their pages.

Each search engine is different, even if only slightly, making SEO unique to each one.  With each search engine striving to do better than the others, they will change and develop in order to compete.  With the veering away from keywords and towards traffic and conversation becoming apparent, new Search Engine formats will shape the future of SEO in 2012.  SEO will have to adapt in order to achieve the same results and optimise the amount of traffic ‘passing through’ sites.  Here at Net66, we are looking forward to new developments and the challenge of keeping up.