10 SEO Predictions for 2017

As long as SEO has been in place, there have always been discussions, articles and rumours about it dying out and no longer relevant or required within the Marketing industry. There have been many articles, Blog posts or even whole websites aiming to cover the answers to questions such as “Is SEO Dead?” and “Why Do We Need SEO.” However, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) has continually evolved, year after year and has always been a vital element of any Digital/Online Marketing strategy.

It’s true to say that some of the SEO techniques from around ten years ago can not be carried out nowadays to achieve the same successes. Practices such as link buying, keyword stuffing, cloaking (displaying one page for a user instead of another) or spammy content are no longer viable and could potentially cause a website to get penalised or blacklisted by the Search Engine directories. Instead, Search Engine marketers have had to adopt their strategies and focus less on what Search Engines want to see and more around what is best for the visitors.

SEO has continually evolved over the years and is ever-present as we move into 2017. Google continues to update its core algorithms to focus on metrics such as user engagement and quality content with the aim of improving its results for the 40,000 or more search queries which it processes for every second. By focussing on the latest recommended best practices and analysing the latest trends in SEO, we can determine which elements are going to be critical for the success of a website as we head into next year. Continue reading “10 SEO Predictions for 2017”

10 SEO Methods from Hell: Infographic

Net Sixty Six’s lighthearted look at the SEO methods you shouldn’t be using on your website

Be wary of some of SEO methods which may be more trick than treat. This is a tree of pumpkins, situated close to Manchester Arndale on Market Street.[/caption]

Halloween: whatever your opinions on this occasion, it adds colour to the streets. Shop windows and public places are adorned with pumpkins, witches, and broomsticks. Trick-treaters take to the streets in Halloween garb. Before you know it, Christmas is around the corner. Fittingly for All Hallow’s Eve, we have looked at the ten SEO methods and web development techniques you should refrain from using and created an infographic. Continue reading “10 SEO Methods from Hell: Infographic”

SEO After Brexit: Techniques and Trends

How Britain post-Brexit could have an effect on search engine optimisation, its trends, techniques, and the industry itself

Brexit map by Nikola93
Living on an Island: how Brexit is set to pose a challenge for search engine optimisation techniques and the state of the industry. Image by Nikola93 (via Shutterstock).

What interesting times we are living in right now. Firstly, Thursday’s EU Referendum returned a narrow victory for leaving the EU (Leave 52%, Remain 48%). Secondly, at this time of writing, we have seen two high profile resignations. One being the Prime Minister, David Cameron, and England manager Roy Hodgson (for his unexpected result in the bagging area). Though Brexit seems inevitable, Cameron has left the job of confirming this to his successor. So for now, Britain is an EU Member State. Furthermore, a referendum isn’t as legally binding as a General Election, so the results could be void. Continue reading “SEO After Brexit: Techniques and Trends”

PageRank: Its Part in its Own Downfall

The end of an era as PageRank fades from public view

Google Toolbar PageRank Meter
The Way We Were: the Google PageRank toolbar. Image by the legendary SEO genius Danny Sullivan (Creative Commons License – Some Rights Reserved).

 

For nearly 16 years, Google’s PageRank has been, simultaneously, a help and a hindrance. It has created a cottage industry in its own right with search engine consultancies working on improving PageRank figures. This meant emphasising on link building and aiming to link with higher ranking pages. Sometimes at the expense of high-quality content and creating an audience for your website. Continue reading “PageRank: Its Part in its Own Downfall”

Search Engine Optimisation: Are You Getting It?

SEO strategy lost on one in two American small businesses

Search Engine Optimisation image.
Search Engine Optimisation matters: small to medium-sized businesses could be missing out on potential traffic and business. With half of the UK’s advertising budget spent online, it is foolhardy to neglect this sector. (Image courtesy of Shutterstock/Scandinavian Stock).

 

For over a decade, search engine optimisation has been in Net66’s DNA along with web design. In a 2015 survey from Smart Insights, it accounts for 45% of SME sector spending on digital advertising in the UK. On the other side of the Atlantic Ocean, one in two U.S. small businesses has yet to implement an SEO strategy, according to a survey by Clutch. Continue reading “Search Engine Optimisation: Are You Getting It?”

Google Search Location Filter Axed

Lack of demand cited as reason behind discontinuation

A low-tech version of Google's Search Location Filter.
A low-tech version of Google’s Search Location Filter. Not its successor, though its replacement is just as serviceable as placing a pin on a map.  This pin seems to be in Islington.

A useful yet underappreciated part of Google’s search tools has been axed with little protest this week.  The Google Search Location Filter allowed its users to filter results by location.  For example, browsers living in the United States were able to narrow results down to State level.  They could search for products and services within Detroit and narrow results down to businesses in Michigan. Continue reading “Google Search Location Filter Axed”

Why SEO is important for businesses

Recent studies show that 90% of people searching for a product or service use a search engine such as Google or Bing to find what they are looking for. It is for this reason that Search Engine Optimisation, otherwise known as SEO, is important for any business. SEO is the process of getting a website as high a ranking as possible on search engines, and isn’t as easy as it sounds.

So many businesses have websites these days that every business is competing against similar businesses in their area for the top spot. A business needs a solid SEO strategy to compete, and many people chose to use professionals to get the best possible result. Net66, as one of the best companies for SEO in Manchester, prove themselves by always being at the top of Google when someone searches ‘SEO Manchester.’ In a city full of SEO companies, this is no mean feat.

There are many ways that SEO professionals get your website to the top of the pile. Methods they use include;
adding new website content, articles and blogs to a business website. New content on a website causes search engines to visit your site regularly and re-evaluate its ranking. If the new content contains enough keywords and quality content, the website’s ranking will improve every time.
Linking your website, articles and blogs to social media, encouraging people to comment on your posts. This creates ‘social signals’ which search engines take into account when ranking your business website.
Creating links between your site and other high ranking sites, giving your website credibility.

If you have a business website, then SEO is the only way to go to maximise it’s efficiency.

Does your Website Design Reflect Your Business?

Business websites have nearly completely taken over from newspapers and telephone directories for providing information about products and services in the last decade. A lot of companies are moving their advertising budget away from printed adverts and directories, and into improving their online presence, mainly their websites. A business’s website is now often peoples first point of contact with them, and it needs give them a good impression.

It’s good to have a look at your website on a regular basis, to check you feel it reflects your business. You need to project that you take your company seriously, and that means a good quality website. A specialist website design company is often the solution to making a website as professional and relevant as possible. Net66 aren’t just one of the best companies for website design Manchester wide, they are also the most established company for SEO in Manchester. SEO, or Search Engine Optimisation, is the process of getting your website to the top of search engines, and it goes hand in hand with website design to make an effective internet marketing campaign.

Your website should reflect your company and industry. If you supply children’s entertainers, make your site fun and colourful. If you offer funeral services, something more sombre and dignified would be more suitable. Those are extreme examples but you get the picture. What do you want potential customers to think about your company? Cutting edge or classic? Fun or refined? Talk this through with whomever you chose to design your site to make a great first impression.