Why SEO is important for businesses

Recent studies show that 90% of people searching for a product or service use a search engine such as Google or Bing to find what they are looking for. It is for this reason that Search Engine Optimisation, otherwise known as SEO, is important for any business. SEO is the process of getting a website as high a ranking as possible on search engines, and isn’t as easy as it sounds.

So many businesses have websites these days that every business is competing against similar businesses in their area for the top spot. A business needs a solid SEO strategy to compete, and many people chose to use professionals to get the best possible result. Net66, as one of the best companies for SEO in Manchester, prove themselves by always being at the top of Google when someone searches ‘SEO Manchester.’ In a city full of SEO companies, this is no mean feat.

There are many ways that SEO professionals get your website to the top of the pile. Methods they use include;
adding new website content, articles and blogs to a business website. New content on a website causes search engines to visit your site regularly and re-evaluate its ranking. If the new content contains enough keywords and quality content, the website’s ranking will improve every time.
Linking your website, articles and blogs to social media, encouraging people to comment on your posts. This creates ‘social signals’ which search engines take into account when ranking your business website.
Creating links between your site and other high ranking sites, giving your website credibility.

If you have a business website, then SEO is the only way to go to maximise it’s efficiency.

SEO in Manchester

There are many companies claiming to offer the best services for SEO in Manchester, but few follow up by providing the results to back up this claim. The aim of Search Engine Optimisation, or SEO, is to achieve as high a ranking on the major search engines as possible. Here at Net66 we are number one if you search ‘SEO Manchester‘. If we can do that for a competitive industry such as ours in an area where this service is widely provided, think what we can do for you.

Over 97% of people with access to the Internet use it to find products and services they need, instead of using methods such as telephone directories, local papers or notice boards. The majority of people would look at the top three first, and would very rarely go past the first page if they found what they needed. Getting yourself in the position where you are at the top of these search engines is in no way simple or easy. Search engines such as Google or Bing are always changing how they chose to rank you on their listings, and using a company that keeps it’s finger on the pulse of search engine’s criteria for indexing websites, such as ourselves, is invaluable.

A visible online presence is not just an asset these days, it’s practically a necessity. Creating a website and promoting it to the extent that you are the first people potential customers see is an investment well worth making. Redirecting your funds from antiquated forms of advertising such as direct mail, radio, newspapers and even television, is a sensible step for any business wanting to flourish in this new digital age.

Does your Website Design Reflect Your Business?

Business websites have nearly completely taken over from newspapers and telephone directories for providing information about products and services in the last decade. A lot of companies are moving their advertising budget away from printed adverts and directories, and into improving their online presence, mainly their websites. A business’s website is now often peoples first point of contact with them, and it needs give them a good impression.

It’s good to have a look at your website on a regular basis, to check you feel it reflects your business. You need to project that you take your company seriously, and that means a good quality website. A specialist website design company is often the solution to making a website as professional and relevant as possible. Net66 aren’t just one of the best companies for website design Manchester wide, they are also the most established company for SEO in Manchester. SEO, or Search Engine Optimisation, is the process of getting your website to the top of search engines, and it goes hand in hand with website design to make an effective internet marketing campaign.

Your website should reflect your company and industry. If you supply children’s entertainers, make your site fun and colourful. If you offer funeral services, something more sombre and dignified would be more suitable. Those are extreme examples but you get the picture. What do you want potential customers to think about your company? Cutting edge or classic? Fun or refined? Talk this through with whomever you chose to design your site to make a great first impression.