Net66 looks at the two social networking sites and as to which of the two works best for small businesses

For many businesses, Twitter and Facebook are the main two social media channels. They might choose a significant third channel such as LinkedIn or Google+. As following your company’s Facebook and/or Twitter feed no longer means PC access (smartphones and digital tablets are more common), this equates to a wider potential audience. Continue reading

SEO strategy lost on one in two American small businesses

Search Engine Optimisation image. — **Search Engine Optimisation matters:** small to medium-sized businesses could be missing out on potential traffic and business. With half of the UK’s advertising budget spent online, it is foolhardy to neglect this sector. (Image courtesy of Shutterstock/Scandinavian Stock).

For over a decade, search engine optimisation has been in Net66’s DNA along with web design. In a 2015 survey from Smart Insights, it accounts for 45% of SME sector spending on digital advertising in the UK. On the other side of the Atlantic Ocean, one in two U.S. small businesses has yet to implement an SEO strategy, according to a survey by Clutch. Continue reading “Search Engine Optimisation: Are You Getting It?”