Posted on

Penguin 4.0 Goes for Real Time Updates

How Google’s Penguin 4.0 update differs from its predecessors

Four penguins (well, for a piece on Penguin 4.0, it is appropriate).
Search engine results, as it happens: Penguin 4.0 is set to create drastic changes to the way in which Google indexes our websites. Image by Fieldwork (via Shutterstock).

Ladies and Gentlemen: it gives us great pleasure to announce that the days of big bang Google updates are over. Long live the Penguin. Woah, stop there…! Before you reach for the champagne, Prosecco or fizzy Vimto, we at Net Sixty Six SEO would like to tell you about a new kind of Google update. Let us introduce you to Penguin 4.0. Continue reading “Penguin 4.0 Goes for Real Time Updates”

Posted on

Yoast Boost Sees Grammar Rule the Roost

Update to popular WordPress plugin sees greater emphasis on spelling, punctuation, and grammar as well as SEO techniques

Yoast Grammar image by Luna2631.
Good grammar is next to godliness: the latest additions by Yoast sees good grammar at the forefront. Image by Luna2631 (via Shutterstock).

The Yoast SEO plugin has received a major update this week. Version 3.3 sees the addition of spelling, punctuation, and grammar features to its plugin. Till the release of 3.3, Yoast could calculate the Flesch Reading Ease score of your post or page. From 3.3 onwards, content creators can see how the Flesch score is calculated. For all languages, Yoast 3.3 is able to check: Continue reading “Yoast Boost Sees Grammar Rule the Roost”

Posted on

Google Algorithm Updates Through The Ages

From Google Dance to Penguin in fifteen years

Google Campus2 cropped
The Googleplex, as photographed in 2007. Image by Sebastian Bergman. (Creative Commons License – Some Rights Reserved).
In its seventeen year history, no other search engine has had the same cultural impact as Google. Not to mention numerous businesses like ours, whom have thrived on the back of Stanford’s greatest export. Like Tannoy and Hoover, its name has become a verb (as in “I need to google the nearest pizza place”). Continue reading “Google Algorithm Updates Through The Ages”