What is SEO | Net66

Quite simply, Search Engine Optimisation or SEO is the process of making your website more search engine friendly, and thus appear on the search engines. This drastically increases the visibility of your website and rapidly increases traffic.

Firstly, it is important to note that if you want your website rank well, in a consistent manner, then one must follow the guidelines laid out by Google. Failure to do so is often met with severe ‘punishments’. For instance, the search engine giant may choose not to index your website if it finds you in breach of its regulations. Therefore, it is advised that you either engage in an extensive period of research, whereby you fully understand the rules and methods to optimise your website, or you hire a professional SEO agency.

The ultimate goal search engine optimisation is to create a website that has a real purpose, providing relevant content, information or service, and is able to be read by Google. Generally speaking, there are two factors which impact this: on-page and off-page optimisation.

On-Page Optimisation

It is commonly acknowledged that ‘content is king’. In essence, this means that without high quality, relevant content your website is doomed to fail. This is for two fundamental reasons; firstly, it is very unlikely that a potential customer will buy from or use a website with poorly written content. Secondly, if your content is not wrote with search engines in mind, it may be decided that it is not relevant to the term that you want to target.

Additionally, if you want to have your website noticed, it is important that your copy is unique. In other words, if your website is entirely composed of duplicate content, search engines will often fail to display your website as they prefer diversity in its SERP’s.
Finally, if you have quality content on your site, you will find it a lot easier to do the second aspect of SEO. For instance, if you have a quality article talking about solar panels, other companies, bloggers and pages will want to link to it.

Off-Page Optimisation

In addition to the On-Page optimisation, it is also important that you generate inbound links from other websites. However, this is not an easy process. It has now been widely accepted that link-directories and link-farms are largely useless.

Nevertheless, there is hope. Search engines now a place great emphasis on social media networks, bookmarking services and blogs. Thus, here at Net66, we think that one of the best ways to generate interest in your website (and the resulting links) is to write a high quality blog that people want to talk about and share. This can be utilised for any field and can truly grow your business.

While this post is far from exhaustive, it does offer a quick insight to the complex and ever-changing world of search engine optimisation.

New businesses need SEO

All new businesses need SEO in order to increase their potential new client base and increase their marketing, especially if they are starting small. Small businesses can find it difficult to attract people to their site to view their products and services. This is why it is important to get SEO traffic from search engines including Google, Yahoo and Bing. SEO helps a site bring in traffic from specific keyword terms and phrases that are related to their products. This also means a business has a greater chance of converting this traffic into sales. In order to do this, website design is equally important. Once SEO takes the potential customer to the site, the site then has to speak for itself.

Companies that do website design and SEO together are often a good idea for a new business. Net66, based in Manchester, provides both website design and SEO services, and advise adding content, building links and then start incorporating social media. For social media advertising it is also good to use experts such as The Social Media People.

High rankings on search engines do not happen overnight. They take time and work so if anyone ever calls you up guaranteeing they can do it within the week, hang up! It is worth the effort though because getting to the first page of a search engine gives a new business the exposure it needs and craves. SEO is an absolute necessity in order for any new business, because there’s no point in having a web presence if no one is going to get to see it.

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SEO Trends 2012

2011 was a busy year for changes in SEO and from what we have seen, 2012 promises to be just as interesting. Here at Net66, as one of the leading companies for SEO in Manchester, we like to predict what might lie ahead, especially with regards to SEO trends 2012.

There are signs of much more variety in search engines, with Yahoo losing momentum and Google already losing approximately 5% of it’s market share to the new look search engine by MSN; Bing. Bing provides many of the same functions as Google but with some new features. One of the major draws is Bing’s cashback program. In this economy, any opportunity to save money is bound to be a winner and Bing have recognised that and made it work for them. If you search for a product, it gives you a list of the usual results, but also shows which shops they have cashback deals with. With some going up to 35% with major retailers, this could be a huge attraction for bargain savvy web users. Some of their features are more whimsical to appeal to a fickle population. They have new visual searches where you can simply click on a photo to search it as well as a brand new map format. The Bing maps service used to be much the same as Google’s, but they have now introduced maps with photos, not just with street view, but collections of photos stitched together to make an impressive panoramic.

Google are striking back though, by developing their mobile applications for smart phones. 85% of people own a mobile phone and Google are taking into account the rising number of Androids being purchased. They are also straying into Social SEO with their new project, Google+.

Google+, having established itself within months of its introduction, will continue to play an increasing part in Social SEO. Having combined some of Facebook’s and Twitter’s best features, and incorporating some new ones of its own, the more technologically minded are veering towards Google+ and away from the others. With its newly introduced ‘brand’ pages, many Manchester SEO professionals, ourselves included, believe it will continue to grow as long as users can justify the effort in order to gain traffic value from their pages.

Each search engine is different, even if only slightly, making SEO unique to each one. With each search engine striving to do better than the others, they will change and develop in order to compete. With the veering away from keywords and towards traffic and conversation becoming apparent, new Search Engine formats will shape the future of SEO in 2012. SEO will have to adapt in order to achieve the same results and optimise the amount of traffic ‘passing through’ sites. Here at Net66, we are looking forward to new developments and the challenge of keeping up.

Does your Website Design Reflect Your Business?

Business websites have nearly completely taken over from newspapers and telephone directories for providing information about products and services in the last decade. A lot of companies are moving their advertising budget away from printed adverts and directories, and into improving their online presence, mainly their websites. A business’s website is now often peoples first point of contact with them, and it needs give them a good impression.

It’s good to have a look at your website on a regular basis, to check you feel it reflects your business. You need to project that you take your company seriously, and that means a good quality website. A specialist website design company is often the solution to making a website as professional and relevant as possible. Net66 aren’t just one of the best companies for website design Manchester wide, they are also the most established company for SEO in Manchester. SEO, or Search Engine Optimisation, is the process of getting your website to the top of search engines, and it goes hand in hand with website design to make an effective internet marketing campaign.

Your website should reflect your company and industry. If you supply children’s entertainers, make your site fun and colourful. If you offer funeral services, something more sombre and dignified would be more suitable. Those are extreme examples but you get the picture. What do you want potential customers to think about your company? Cutting edge or classic? Fun or refined? Talk this through with whomever you chose to design your site to make a great first impression.

Optimising your Business Website

To optimise your business website, it needs to be Search Engine Optimised. Search Engine Optimisation, or SEO, is the process of ensuring that popular search engines such as Google can see your site clearly by including keywords that match relevant searches, getting your site linked to other high ranking sites and regularly updating your site. All of this contributes to getting your website a higher ranking on search engines.

Sounds complicated? It can be, which is why many companies choose to use a SEO company. Net66, one of the leading suppliers of SEO Manchester wide, recognise how busy business owners are which is why they ensure they take the hassle out of optimising a business website. Hiring a SEO company means not having to learn SEO yourself on top of everything else you have on your plate, or allocating a member of staff to do it and sending them on a series of training courses.

By hiring specialists you know you are getting state of the art SEO, and saving yourself time and training expenses. Optimising your website with SEO is technical, but doesn’t have to be difficult with the right company.