There has been such a bit buzz around content marketing since it first emerged as a “thing” almost a year ago. As with all things SEO, it has been taken to excess with a lot of people getting it wrong through a combination of over-enthusiasm and impatience. Here are some of the biggest myths concerning Content Marketing:
Shorter Blogs are Better
It makes sense to a degree. Everyone is so pressed for time these days that small, condensed blogs are the right choice as people can read them on the go and want the information there and then. But is that right? A lot of people are saying no and there are a few posts I’ve read that have proved that their sites longer posts have benefitted from more exposure.
On average posts between 1,100 and 1,400 words long performed better in popularity than other posts between 300 and 800 words long. I’ve found personally as well, some of the more popular Net66 blogs have more content on there than other short blogs. I’ve verified this through our Google Analytics and can say that it works.
More Frequent Content = Better Content Marketing
If you read the first point about longer blogs performing better, then you can understand already why more frequent content isn’t always the best. To create a blog post in excess of 1,100 words every day is no easy feat. Unless you employ a solitary writer to spend a full day on a blog post each day of course, which of course isn’t really viable.
So what should you do? The answer is simple, take your time. Quality beats quantity every time, so here’s some tips on writing a more quality blog post:
> Find a subject worth pursuing
> Gather the correct stats
> Source some brilliant images
> Allow yourself the time to do it properly
After you’ve done all that you should feel suitably tired and mildly as if you’ve wasted time that could have been spent doing something else. Well you’re wrong! What you’ve done is draw up some quality content, backed it with stats and presented it beautifully. Much better than rushing out 200 words on something vaguely related to your subject.
If you follow the above two tips then you’ll soon find yourself with a lot more time to spend researching your blog posts and allowing yourself time to create them.
Blog Post by: Greg McVey
