Yahoo has recently stopped honouring the request of “Do Not Track” signals sent by browsers. The do not track idea was first touted as working until it broke that it was merely a request that browsers sent to websites.
Since then, more and more websites have stopped honouring these requests. See Yahoos statement below:
“As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry.”
The secondary implication of this is that Yahoo will now enable better personalisation of their search network. Much the same way Google do now.
Blog Post by Greg McVey