There are so many varied and reasons as to why someone might dislike a website. It could stem from a person’s personal preference as a lot of sites that, whilst appeal to many, offend the few.
For example I quite like the colour blue. It’s calming, it’s professional, it’s the colour of the sky and the sea and everywhere in life. You can get it in all kinds of different shades, textures and more. But Jordan who sit’s across the way from me really likes the colour red. It’s passionate and driven with a real go-getter attitude. So obviously Jordan will be more inclined to like red sites where I would maybe prefer a blue site.
Because of such subjectivity a recent study decided to produce data on users browsing habits and what does and doesn’t cause them to dislike a site. Here’s the top three reasons why people would block a site from search Results:
Too Many Advertisements: People don’t like to be advertised to. Advert breaks between TV shows are quite often referred to as “Tea Breaks” with even the presenters of television programmes advising you to pop the kettle on during these ad breaks. So it follows true that if you were searching for a cheap coffee table and you found a website full of advertisements not for a coffee table from that site, but low grade, high density adverts for coffee tables from a variety of other sites, you’re not going to be impressed.
Poor Quality Content: You’re looking for advise on building a shed. You run an internet search (or you Google It) and find not a website filled with the soundest advice on building a shed, but a loosely put together website mentioning “Garden”, “Shed” and “build” a lot. How annoyed would you be? Enough to block the site? Well apparently so with 60.6% of people in this study saying they would block a site with poor quality content.
Incorrect Result: “It’s good but it’s not the one”. When looking for something online, search engines are constantly trying to second guess us and produce the results we want quicker than their rivals. But in some cases there’s an argument for “More speed, less haste”. Queries can be run that do bring up the wrong results and even though it’s a similar result, it’s not the right result so unfortunately falls to a ban from 47.2% of people.
So make sure you’re correcting these mistakes before they start to affect your website’s performance in the search engines.
Posted by: Greg McVey writing for Net66
