Nearly all businesses benefit from some sort of Internet presence, and incorporating online marketing as part of your marketing plan is an excellent way of making sure that you are reaching all of your potential customers.
Creating a website these days is not expensive, and there are some very affordable website packages out there. There are a selection of companies providing website design, so you can ring around for some quotes, and better yet, check out their websites to see theirs.
Once you have a website you need to promote it. This includes putting your website address on all of your correspondence and offline marketing, but the best way to get your business noticed is by making sure that your website appears high up on popular search engines such as Google and Bing. It is possible to place a paid advert, and you do this on a Pay Per Click basis, where you pay every time someone clicks on your advert. You can also do this through SEO, Search Engine Optimisation. SEO is the practice of using relevant keywords and phrases, links and social media to show search engines that your site is the best quality site, and the most relevant to a particular search, for example website design Manchester would bring up all of the websites for companies providing website design in Manchester.
Many website design and SEO companies in manchester also provide Internet Marketing, and it is well worth getting your website made with SEO in mind so that your site has a head start. Adding relevant content regularly in the form of a blog can be done either by them or yourselves as well as linking your website to any social media you have such as Facebook or Twitter.
90% of people look for a service or product they need online, so your business needs a professional and well designed website to keep up with your competitors and make your business work.
