Facebook or Twitter: Which Works Best?

Net66 looks at the two social networking sites and as to which of the two works best for small businesses

For many businesses, Twitter and Facebook are the main two social media channels. They might choose a significant third channel such as LinkedIn or Google+. As following your company’s Facebook and/or Twitter feed no longer means PC access (smartphones and digital tablets are more common), this equates to a wider potential audience. Continue reading “Facebook or Twitter: Which Works Best?”

Search Engine Optimisation: Are You Getting It?

SEO strategy lost on one in two American small businesses

Search Engine Optimisation image. — **Search Engine Optimisation matters:** small to medium-sized businesses could be missing out on potential traffic and business. With half of the UK’s advertising budget spent online, it is foolhardy to neglect this sector. (Image courtesy of Shutterstock/Scandinavian Stock).

For over a decade, search engine optimisation has been in Net66’s DNA along with web design. In a 2015 survey from Smart Insights, it accounts for 45% of SME sector spending on digital advertising in the UK. On the other side of the Atlantic Ocean, one in two U.S. small businesses has yet to implement an SEO strategy, according to a survey by Clutch. Continue reading “Search Engine Optimisation: Are You Getting It?”

Facebook Professional Services: A Yelp Killer?

Review section builds on paid advertising options

"A picture is worth a thousand critics" - this could be true of Facebook and Yelp reviews. — If a picture paints a thousand words, a review can make or break a dozen conversions. Image by Marc Falardeau, 2011. (Creative Commons License – Some Rights Reserved)

For many people, our chosen plumber, bakery, takeaway or minicab firm can be determined by word of mouth. Sometimes, the odd status update on Facebook can sway our preferences. A review site like Trip Advisor or Yelp is another source. Since yesterday, Facebook became another source. Through Facebook Professional Services, it offers access to customer reviews, with links to each company’s Facebook pages. Continue reading “Facebook Professional Services: A Yelp Killer?”