Word on the forums seems to suggest an update affecting quite a lot of sites around the 21st and 22nd of August. Although the forums are relatively quiet (it is summer and I’m sure a lot of people are on holiday) there were spikes of traffic on both the 20th and the 21st where people were obviously talking about something.

But was it an update?

I’ve checked a few sites and some seem to have really increased whilst others have just hit an absolute average (Analytics shows a near enough straight line of traffic). Although traffic has seemed to fluctuate, there has not been a massive change in rankings. Yes there’s the usual fluctuation but nothing that would make me worried.

There’s quite a few ideas going round the web now as to what Google may have done to cause such a spike in conversation. But until we find out more of the effects of this update we’ll just have to wait and see.

Blog Post by: Greg McVey