Walking to SEO Manchester HQ. This week, we have noticed some unusual things in Manchester City Centre. The traditional shop displays have been replaced with witches, skeletons and other spooky items. Pumpkins have been spotted scattered randomly in several trees. Even the infamous Manchester Town Hall clock and building have been turned into a slimy green colour. All of these signs can only mean one thing – the return of Halloween!
Happy 19th! Google Celebrates Yet Another Landmark Birthday
It has often been said that the concept of time takes on an entirely different meaning when referring to the digital domain. However, this has never been the case in regards to Google. This SEO supergiant has become the mainstay for billions of users and millions of websites from around the world. It is therefore quite amazing to realise that Google is now celebrating 19 years on the Internet. Continue reading “Google celebrates its 19th birthday!”
Why Google wants you to use voice search instead of your fingers for their search app
Who remembers Trigger Happy TV on Channel Four? A long running joke of Dom Joly’s television comedy series features a giant mobile phone. Shaped like a 1980s cellular phone, we saw the comedian shouting into his handset. He would spout out random bits of nonsense or state the obvious from the top of his voice. If Channel Four were to commission a new series, he could be doing the same with Google’s Voice Search facility. Continue reading “Google Say… Use Voice Search”
Fact Check feature introduced to counter spread of fake news storiesApart from the fact there may be no World War Two Bomber On The Moon type of stories on Google, the search engine’s clampdown on fake news could see improvements to its news section, with stories backed up by linked sources.
Hands up who used to have a paper round? All these mornings or evenings carrying The Daily Telex or The Daily Moon to the top of the world? Sometimes, disgruntled of 56 Rochdale Road would give you an ear bashing over her missing copy of Yesterday. Ah, those were the days where yesterday’s fake news would become chip paper. On the internet, things are different: tomorrow’s chip paper is still on the internet. Five years on. Or longer.
A good way of keeping in touch or a tool for stalkers? Could location sharing be a useful feature for Google Maps?
Some time this year, Google Maps will come with a new feature. One that can be handy and creepy in equal measure depending upon how you use it. Being rolled out is Google Maps’ new location sharing features.
Matt Cutts officially resigns from search engine and media behemoth
An end of an era for Google was marked this week by a high profile departure. That of Matt Cutts, one time head of Google’s Webspam team. Today, he is now the Director of Engineering at USDS (US Digital Service). Before taking on his new role, he joined Google in 2000 where he became part of the furniture.
On the 31 December 2016, Matt Cutts handed in his resignation to the search engine and media behemoth in Stanford. A few months before then, he took a leave of absence to work for the US Digital Service. He enjoyed his brief stint and has decided to stay there. On his blog, he said:
“When I joined the US Digital Service, I only planned to stay for three months. That quickly turned into six months after I saw the impact of the USDS. In the last month, I made a big decision. On December 31, 2016, I resigned from Google.” Continue reading “Matt Cutts Cuts Ties With Google”
Fighting spam has always been a hard-fought, epic battle which has still yet to be conquered successfully. Google Analytics is one of the leading tools available for gathering and analysing data about your website but unfortunately, its data been compromised in the past through various hackers. This has left many website owners frustrated and confused about how to interpret their reports, since it was not known whether their statistics were not a true reflection of actual website traffic.
Back in 2014, several bots (website crawlers used by Search Engines) were hacked to visit websites and leave fake referral data within the Analytics reporting. Since then, there have been many similar instances from various sources including fake organic search terms or fake events being reported. Whilst Google’s spam defences are always improving, the fight is a tough one for them. By not discussing their tactics and strategies to overcome this problem, they are keeping their security systems private, away from the hackers prying ears. Continue reading “Have you noticed ghost spam in Your Google Analytics data?”
There has been a sharp increase in voice search queries being carried out instead of the traditional typed search queries. Voice search is now the fastest growing search technique for users, since it has many benefits for people. It is quicker, easier and more natural to speak to your mobile rather than having to manually type in the keyword(s) you require. Continue reading “The Impact of Voice Search for SEO”
How Google’s Penguin 4.0 update differs from its predecessors
Ladies and Gentlemen: it gives us great pleasure to announce that the days of big bang Google updates are over. Long live the Penguin. Woah, stop there…! Before you reach for the champagne, Prosecco or fizzy Vimto, we at Net Sixty Six SEO would like to tell you about a new kind of Google update. Let us introduce you to Penguin 4.0. Continue reading “Penguin 4.0 Goes for Real Time Updates”
January 2017 return of mobilegeddon sees blitz on intrusive mobile adverts
Monday, 10 January 2017 is set to be an important date for web developers all over the world. From that day forward, Google is about to unleash its second most significant algorithm update since April 2015. April 2015’s update – dubbed as Mobilegeddon – was the first Google update to up the ante on websites that use responsive web design. Continue reading “Mobilegeddon 2: Attack of the Mobile Ads”
New feature allows for safe searching of song lyrics without annoying popups and adverts
In the pre-internet age, the only way you could copy the lyrics of your favourite songs was via listening to the tune several times. Later, some album sleeves and cassette inlays started adding the song lyrics. In 1978, Smash Hits magazine was launched with a unique selling point: details of the song lyrics of chart-topping acts. This put paid to one of Bonnie Tyler’s songs being known as It’s A Hard Egg (the joys of AM radio). Continue reading “Google Song Lyrics Search Hits Right Note”
Could Google’s symptom search be the right prescription for authoritative medical sources?
The internet, besides being a fine place for buying and selling, dating, travel planning, and cat pictures, is a popular source for looking at medical conditions. Anyone searching for details on a given condition or symptom would find themselves bombarded with several sources. In the UK we have the NHS’ own sources. We also have WebMD, an American site with a British version (promoted by Boots The Chemist). Hypochondriacs needn’t consult the Pears Medical Encyclopaedia, nor go to the reference library. Continue reading “Dr. Google’s Casebook: Google Symptom Search”
Google Ads tabs change from yellow to green, whilst purple map advertising pins are introduced
After a successful trial, Google Ads tabs are set to go green for good. Google Ads tabs have been part of the search engine’s results since 2013 when they were originally yellow (with “ad” in black text). In April of this year, Google experimented with green tabs and white text. Continue reading “Google Ads Go Green – and Purple”
70,000 G4S staff switching to Google Apps for Work
G4S, the global outsourced services provider, has decided to cut its IT spending by turning to cloud-based computing. 70,000 of its 620,000 staff will be switching to Google Apps for Work, which offers productivity software at a much lower cost than paying higher prices for Microsoft Office packages. Furthermore, G4S’ switch to cloud computing also means more manageable IT infrastructure. It also means a greater degree of standardisation across the board – important for a conglomerate of G4S’ size. Continue reading “It’s a G4S Yes for Google Apps”
Gone are the days where you have to navigate to 2 different websites in order to find out how quick and how mobile friendly your website is. Google have recently launched a new tool where users can enter their website address and get the page speed and mobile friendliness score all on the same page. The report is simply a combination of the page speed insights and the mobile friendly testing tool; Continue reading “Google Announce New Tool Which Tests Your Website Mobile Friendliness and Page Speed.”
Google, Ford, Uber, Lyft and Volvo in the race to boost driverless cars
Imagine it’s 2030. You walk up to your garage or parking space. Your car is a far cry from the ones your parents drove. It recognises you as its headlights make ‘eye contact’ with you, thanks to its optical technology. They used a key; yours unlocks the doors on ‘seeing’ you before you climb aboard. The car asks for your journey based on Google’s technology and takes you there. This, 14 years from now, could be the norm. At this moment, driverless cars are being developed by Google and the Ford Motor Company. Other partners in the coalition are Uber, Lyft, and Volvo. Continue reading “Google’s Driverless Cars: Ford Penguin Anyone?”
AlphaGo’s emphatic victory over human opponent
The battle between man and machine has been contested since the Industrial Revolution. In recent times, this has seen Deep Blue beat Gary Kasparov at Chess in 1997. Over the last week, a similar contest has taken place between Lee Sedol and a Google AI robot at the Four Seasons hotel in Seoul, South Korea. This time with the Chinese board game of Go. Continue reading “Lee Sedol versus Google: An ‘Aye’ for AI?”
The end of an era as PageRank fades from public view
For nearly 16 years, Google’s PageRank has been, simultaneously, a help and a hindrance. It has created a cottage industry in its own right with search engine consultancies working on improving PageRank figures. This meant emphasising on link building and aiming to link with higher ranking pages. Sometimes at the expense of high-quality content and creating an audience for your website. Continue reading “PageRank: Its Part in its Own Downfall”