Happy Halloween from SEO Manchester Ltd!

Happy Halloween from Net Sixty SixWalking to SEO Manchester HQ. This week, we have noticed some unusual things in Manchester City Centre. The traditional shop displays have been replaced with witches, skeletons and other spooky items. Pumpkins have been spotted scattered randomly in several trees. Even the infamous Manchester Town Hall clock and building have been turned into a slimy green colour. All of these signs can only mean one thing – the return of Halloween!

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Google celebrates its 19th birthday!

Happy 19th!  Google Celebrates Yet Another Landmark Birthday

Google Happy BirthdayIt has often been said that the concept of time takes on an entirely different meaning when referring to the digital domain. However, this has never been the case in regards to Google. This SEO supergiant has become the mainstay for billions of users and millions of websites from around the world. It is therefore quite amazing to realise that Google is now celebrating 19 years on the Internet. Continue reading “Google celebrates its 19th birthday!”

Google Say… Use Voice Search

Why Google wants you to use voice search instead of your fingers for their search app

Google page image by Nita (via Shutterstock).
That’s Not The Way To Do It according to Google, if you have a smartphone. Image by Nita (via Shutterstock).

Who remembers Trigger Happy TV on Channel Four? A long running joke of Dom Joly’s television comedy series features a giant mobile phone. Shaped like a 1980s cellular phone, we saw the comedian shouting into his handset. He would spout out random bits of nonsense or state the obvious from the top of his voice. If Channel Four were to commission a new series, he could be doing the same with Google’s Voice Search facility. Continue reading “Google Say… Use Voice Search”

Google Hits Out At Fake News

Fact Check feature introduced to counter spread of fake news stories

Google Fake News Image
Apart from the fact there may be no World War Two Bomber On The Moon type of stories on Google, the search engine’s clampdown on fake news could see improvements to its news section, with stories backed up by linked sources.

Hands up who used to have a paper round? All these mornings or evenings carrying The Daily Telex or The Daily Moon to the top of the world? Sometimes, disgruntled of 56 Rochdale Road would give you an ear bashing over her missing copy of Yesterday. Ah, those were the days where yesterday’s fake news would become chip paper. On the internet, things are different: tomorrow’s chip paper is still on the internet. Five years on. Or longer.

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The 2017 Google Doodle for St. Patrick’s Day

Net Sixty Six SEO looks at the Google Doodle for St. Patrick’s Day 2017

Skellig Michael, the inspiration behind this year's St. Patrick's Day Google doodle. Image by Andreas Juergensmeier (via Shutterstock).
Skellig Michael: the Irish island that inspired this year’s St. Patrick’s Day Google Doodle. Image by Andreas Juergensmeier (via Shutterstock).

Yes, it is that time of the year: St. Patrick’s Day. A time of the year associated with wearing green clothes, drinking Guinness, and healthy doses of Irish folk music. In truth, it commemorates the death of St. Patrick, the patron saint of Ireland. The story of St. Patrick remains a source of legend. Continue reading “The 2017 Google Doodle for St. Patrick’s Day”

Matt Cutts Cuts Ties With Google

Matt Cutts officially resigns from search engine and media behemoth

The Pentagon, Matt Cutts' new workplace. Image by David B. Gleason (Creative Commons License: Attribution-Share Alike).
The Pentagon, Matt Cutts’ new workplace. Image by David B. Gleason (Creative Commons License: Attribution-Share Alike).

An end of an era for Google was marked this week by a high profile departure. That of Matt Cutts, one time head of Google’s Webspam team. Today, he is now the Director of Engineering at USDS (US Digital Service). Before taking on his new role, he joined Google in 2000 where he became part of the furniture.

On the 31 December 2016, Matt Cutts handed in his resignation to the search engine and media behemoth in Stanford. A few months before then, he took a leave of absence to work for the US Digital Service. He enjoyed his brief stint and has decided to stay there. On his blog, he said:

“When I joined the US Digital Service, I only planned to stay for three months. That quickly turned into six months after I saw the impact of the USDS. In the last month, I made a big decision. On December 31, 2016, I resigned from Google.” Continue reading “Matt Cutts Cuts Ties With Google”

Google Goodies and Useless Information

Some Google goodies you may have overlooked

Google goodies image
Google Earth in full planet mode: one of the many goodies available.

Google’s goodies are nothing short of legendary. Many of us use the search engine to a point where Google is also a verb as well as a noun. There is more to the search engine than its image search, Street View, Android operating system, and self driving car experiments. There’s a wealth of other things you can do or learn about. We at Net Sixty Six have taken a look. Continue reading “Google Goodies and Useless Information”

Have you noticed ghost spam in Your Google Analytics data?

keep outFighting spam has always been a hard-fought, epic battle which has still yet to be conquered successfully. Google Analytics is one of the leading tools available for gathering and analysing data about your website but unfortunately, its data been compromised in the past through various hackers. This has left many website owners frustrated and confused about how to interpret their reports, since it was not known whether their statistics were not a true reflection of actual website traffic.

Back in 2014, several bots (website crawlers used by Search Engines) were hacked to visit websites and leave fake referral data within the Analytics reporting. Since then, there have been many similar instances from various sources including fake organic search terms or fake events being reported. Whilst Google’s spam defences are always improving, the fight is a tough one for  them. By not discussing their tactics and strategies to overcome this problem, they are keeping their security systems private, away from the hackers prying ears. Continue reading “Have you noticed ghost spam in Your Google Analytics data?”

24 Hour Google Digital Garage People

Could Google’s Digital Garage provide a catalyst for bricks and mortar retailers?

Cash register Digital Garage image.
Kerching…? Could Google’s Digital Garage be a shot in the arm for ‘bricks and mortar’ retailers? Image by Alexander Chaikin (via Shutterstock).

How many times is internet shopping blamed for killing off the traditional ‘bricks and mortar’ retailer? Google thinks the above argument is old hat and believes internet shopping can coexist alongside the High Street or retail park. Their Digital Garage scheme aims to bridge the divide. Continue reading “24 Hour Google Digital Garage People”

Penguin 4.0 Goes for Real Time Updates

How Google’s Penguin 4.0 update differs from its predecessors

Four penguins (well, for a piece on Penguin 4.0, it is appropriate).
Search engine results, as it happens: Penguin 4.0 is set to create drastic changes to the way in which Google indexes our websites. Image by Fieldwork (via Shutterstock).

Ladies and Gentlemen: it gives us great pleasure to announce that the days of big bang Google updates are over. Long live the Penguin. Woah, stop there…! Before you reach for the champagne, Prosecco or fizzy Vimto, we at Net Sixty Six SEO would like to tell you about a new kind of Google update. Let us introduce you to Penguin 4.0. Continue reading “Penguin 4.0 Goes for Real Time Updates”

Mobilegeddon 2: Attack of the Mobile Ads

January 2017 return of mobilegeddon sees blitz on intrusive mobile adverts

Mobilegeddon 2 Blog Post Image
Stand By For Action: the much-vaunted Mobilegeddon 2 will deliver an improved user experience by early-2017. Image by Vasabii (via Shutterstock).

Monday, 10 January 2017 is set to be an important date for web developers all over the world. From that day forward, Google is about to unleash its second most significant algorithm update since April 2015. April 2015’s update – dubbed as Mobilegeddon – was the first Google update to up the ante on websites that use responsive web design. Continue reading “Mobilegeddon 2: Attack of the Mobile Ads”

Would You Buy a Self-Driving Car Off These Men?

Google or Tesla? The race to be the self-driving car kings of the road

Google Self-Driving Car by Martial Red
The shape of things to come: Google’s self-driving car. Image by Martial Red (via Shutterstock).

Imagine it’s 2008: you are sat in the canteen of Net66’s HQ trying to find a seat. You talk to one of the sales people within The Social Media People and say “we could be driving Google cars”. The person puts on a sly laugh with words similar to “yeah, right”. Fast forward eight years, and say the very same words to your fellow colleague: this time the response is more complementary. Self-driving cars actually exist. Back in 2008, a self-driving car meant yours truly doing the driving. Continue reading “Would You Buy a Self-Driving Car Off These Men?”

Google Song Lyrics Search Hits Right Note

New feature allows for safe searching of song lyrics without annoying popups and adverts

Jukebox Lyrics Search image
Music to our ears! Google’s new lyrics search feature will offer a real alternative to the present selection of song lyrics websites. Free from clutter and pop-ups, Google’s tie-up with LyricFind will mean a more authoritative source for lyrics and royalties per click for songwriters. Image by DutchScenery (via Shutterstock).

In the pre-internet age, the only way you could copy the lyrics of your favourite songs was via listening to the tune several times. Later, some album sleeves and cassette inlays started adding the song lyrics. In 1978, Smash Hits magazine was launched with a unique selling point: details of the song lyrics of chart-topping acts. This put paid to one of Bonnie Tyler’s songs being known as It’s A Hard Egg (the joys of AM radio). Continue reading “Google Song Lyrics Search Hits Right Note”

Dr. Google’s Casebook: Google Symptom Search

Could Google’s symptom search be the right prescription for authoritative medical sources?

Waiting Room (Google symptom search image).
Handy: Google’s symptom search aims to make possible diagnoses easier. Image of waiting room by Toey Toey (via Shutterstock).

The internet, besides being a fine place for buying and selling, dating, travel planning, and cat pictures, is a popular source for looking at medical conditions. Anyone searching for details on a given condition or symptom would find themselves bombarded with several sources. In the UK we have the NHS’ own sources. We also have WebMD, an American site with a British version (promoted by Boots The Chemist). Hypochondriacs needn’t consult the Pears Medical Encyclopaedia, nor go to the reference library. Continue reading “Dr. Google’s Casebook: Google Symptom Search”

Google Ads Go Green – and Purple

Google Ads tabs change from yellow to green, whilst purple map advertising pins are introduced

Google Ads blog post image
Lost in the online supermarket? The new-look Google Ads tags will be easier to pick out than the previous colour. Image by Tzido Sun (via Shutterstock).

After a successful trial, Google Ads tabs are set to go green for good. Google Ads tabs have been part of the search engine’s results since 2013 when they were originally yellow (with “ad” in black text). In April of this year, Google experimented with green tabs and white text. Continue reading “Google Ads Go Green – and Purple”

It’s a G4S Yes for Google Apps

70,000 G4S staff switching to Google Apps for Work

G4S flags Google Apps image
G4S aims to keep the flag flying for Google Apps. Image by Holger Ellgaard, 2009 (Creative Commons License: Attribution-Share Alike).

G4S, the global outsourced services provider, has decided to cut its IT spending by turning to cloud-based computing. 70,000 of its 620,000 staff will be switching to Google Apps for Work, which offers productivity software at a much lower cost than paying higher prices for Microsoft Office packages. Furthermore, G4S’ switch to cloud computing also means more manageable IT infrastructure. It also means a greater degree of standardisation across the board – important for a conglomerate of G4S’ size. Continue reading “It’s a G4S Yes for Google Apps”