Google is undisputedly one of the biggest brands in the world, and easily the largest search engine, with it’s nearest competitor ‘Bing’ only getting 14% of the market share. This is what makes Google one of the best marketing sources you can use, and getting your website on the first page of Google gives your site a clear and visible online presence.
One way is to ‘buy’ adverts, called Pay Per Click adverts. As the name suggests, you pay a set amount for every time someone clicks on your advert to go through to your site. This method of advertising can be costly and subject to abuse if someone repeatedly clicks your advert and runs up your marketing bill. PPC also only accounts for a small amount of traffic to sites, with many people preferring organic search results.
Organic search results, as in not sponsored, are listed in order of relevance according to Google. Google programs called ‘spiders’ or ‘robots’ scan your website for keywords and phrases relevant to a particular search. For example, if someone searches ‘website design Leicester’, you site would be more likely to appear high on the listings if your site contained a lot of phrases like ‘website design,’ ‘web design’ and of cause ‘Leicester.’ Google also looks at the number of links your site has to other reputable and relevant sites, as well as your use of social media such as Twitter.
It is possible to make your website more appealing to search engines using a technique called Search Engine Optimisation. SEO is the process of ensuring your website contains the best keywords to attract the right customers, updating your site regularly and building links to other sites. Net66 are one of the most popular companies for SEO Leicester wide, so call them for a competitive quote and to ask their expert advice on the best SEO for your business.