Once you have your business website built, the next step is to get people to it. Some business owners are very naive and expect people to go to their site just by them putting their website out there and on their business cards. The problem is that potential customers are a lot like sheep. You can gently guide them somewhere but it might take a while; sometimes they just need a big push. (We are not recommending anyone reading this should push sheep, by the way.)

There are many ways to get people to your site; email advertising, social media like Facebook, even good old fashioned newspaper adverts, but one of the best sources of traffic is search engines. Google is, and will be for the foreseeable future, the biggest search engine, which is why getting your website onto Google is one the best ways to drive traffic to your site.

You can start this by submitting your website to Google, essentially inviting their programs which are called ‘spiders’ or ‘robots’ to read your site. Then their spiders will read your site, and determine based on a number of criteria, how highly they rate your site, and they will put your site on their listings based on their findings.

Google closely guard how they rate websites, but as with everything, there are ways. Net66, the highest ranking SEO company Manchester wide, have years of experience, and know that it’s a combination of the right content, the right links to other sites and using social media to the best of your ability. If you’re starting a business, you can’t afford not to use a professional search engine optimising company, and with Net66 being well known for SEO Sheffield, Leicester and Manchester wide, they are a good SEO company with a great proven track record.