Matt Cutts has released another Webmaster Video answering a question put to him but an SEO. The question put to Matt was this:
I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?
eliasseo, New York
Matt Cutts first advice was to ignore the websites with spam. Google are constantly updating their algorithms to remove spam from their search results. You have to think though, the webmaster, eliasseo, will gain nothing from saying spam sites are overtaking him. With Matt Cutts dismissing this out of hand straight away I’d be a little miffed.
Matt does, however, carry on answering eliasseo’s question. He goes on to state that it’s usually the other way round with this. And that most of the time it’s new sites wondering how to bypass the older domains that have built up domain authority.
The advise is, although your domain might be old and powerful, if you haven’t updated your website in a while then that’s going to hurt. Google is contstantly trying to put the user first and if you’ve bee “coasting” on your rankings for some time, and not changing your website for fear of a change to rankings, your site will stagnate and other websites will overtake you.
See the full video below:
Blog Post by: Greg McVey