It’s often a question posed by people who’s niche does include incredibly large brands. For example if you’re a sports shop, it’s likely you’re going to come up against Nike or Adidas or other companies that have millions to spend on online marketing. So how do you outrank them?
The full question put to Matt was as follows:
How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum.
Straight off the bat, Matt is a little unimpressed. And he does make a point to. Think about the original social network (MySpace, for you younger readers), how is that now not still enjoying a monopoly of the market because it was such a giant? The answer is that Facebook came along, and Facebook did a better job than MySpace.
The same for Instagram, Snapchat, Vine and all these other social media sites that are now up there with Facebook and Twitter.
The most part of the video talks about how you can take your niche, and really make it your own. Give a different idea on everything, turn existing ideas on their head. Become authoritative in what you are talking about and Google will recognise this and increase your rankings.
Then once you’re an authority, you can add other dimensions to your business and become authoritative in other aspects of your industry. Eat, sleep, rinse, repeat and you will soon take stock of yourself and you will be a “giant” that other companies will struggle to overtake.
See the full video and hear Matts view on this in the below video:
Blog Post by: Greg McVey