As is Google’s wont, it seems that they’ve released another update for their search algorithm. And sticking in line with their “We won’t confirm updates after Panda”, they won’t confirm anything. But large spikes in MozCast (a forecast for activity on search engine forums) suggest that there’s been spikes in this forecast.
Usually this happens when Google do release an update and SEOs up and down the country see a change in their rankings and or traffic. So far, the dates where chatter has been at it’s highest have been the 21st of August and the 4th of September.
We’ve yet to hear from Google and it doesn’t look like they’ll be commenting any time soon. But the sheer volume of chatter on such SEO forums makes it look to me that this was no mere fluctuation. This was something big, but as we’re unlikely to hear anything from Google, we’re just going to have to wait until the dust has settled and we can really analyse the facts and figures from the big change.
It could be something to do with the Panda update, which deals with quality issues of websites. Or it could even be something to do with the Penguin update, that examines in detail the links pointing to your website.
So have you seen any changes in your rankings or traffic?