Google Ads Go Green – and Purple

Google Ads tabs change from yellow to green, whilst purple map advertising pins are introduced

Google Ads blog post image — **Lost in the online supermarket?** The new-look Google Ads tags will be easier to pick out than the previous colour. Image by Tzido Sun (via Shutterstock).

After a successful trial, Google Ads tabs are set to go green for good. Google Ads tabs have been part of the search engine’s results since 2013 when they were originally yellow (with “ad” in black text). In April of this year, Google experimented with green tabs and white text. Continue reading “Google Ads Go Green – and Purple”

Yahoo Crisis Sees High Profile Departures

Uncertainty over proposed sale sees loss of key names and contracts

Yahoo search engine screen. — **Beleaguered:** Yahoo, once top dog in the search engine world, now second only to Google.

Newscaster Katie Couric considers position;
Yahoo email accounts hit by hack attack;
AT&T ends contract after 15 years;
Yahoo chief to pocket $55 million if ousted.

This week has been a wretched one for Yahoo, one of the elder statesmen of the internet age. Within the last three days alone, it is having to face up the loss of a star newscaster, a lucrative contract, and a security alert. Much of which has been exacerbated by its proposed sale. Continue reading “Yahoo Crisis Sees High Profile Departures”

Search Engine Optimisation: Are You Getting It?

SEO strategy lost on one in two American small businesses

Search Engine Optimisation image. — **Search Engine Optimisation matters:** small to medium-sized businesses could be missing out on potential traffic and business. With half of the UK’s advertising budget spent online, it is foolhardy to neglect this sector. (Image courtesy of Shutterstock/Scandinavian Stock).

For over a decade, search engine optimisation has been in Net66’s DNA along with web design. In a 2015 survey from Smart Insights, it accounts for 45% of SME sector spending on digital advertising in the UK. On the other side of the Atlantic Ocean, one in two U.S. small businesses has yet to implement an SEO strategy, according to a survey by Clutch. Continue reading “Search Engine Optimisation: Are You Getting It?”

Facebook Professional Services: A Yelp Killer?

Review section builds on paid advertising options

"A picture is worth a thousand critics" - this could be true of Facebook and Yelp reviews. — If a picture paints a thousand words, a review can make or break a dozen conversions. Image by Marc Falardeau, 2011. (Creative Commons License – Some Rights Reserved)

For many people, our chosen plumber, bakery, takeaway or minicab firm can be determined by word of mouth. Sometimes, the odd status update on Facebook can sway our preferences. A review site like Trip Advisor or Yelp is another source. Since yesterday, Facebook became another source. Through Facebook Professional Services, it offers access to customer reviews, with links to each company’s Facebook pages. Continue reading “Facebook Professional Services: A Yelp Killer?”