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Facebook or Twitter: Which Works Best?

Net66 looks at the two social networking sites and as to which of the two works best for small businesses

For many businesses, Twitter and Facebook are the main two social media channels. They might choose a significant third channel such as LinkedIn or Google+. As following your company’s Facebook and/or Twitter feed no longer means PC access (smartphones and digital tablets are more common), this equates to a wider potential audience. Continue reading “Facebook or Twitter: Which Works Best?”

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Facebook: Taxing Times for Social Media Giant

Corporation Tax switch sees Facebook paying more tax in 2016-17 Financial Year

Taxing times for Facebook.
Taxing times: Facebook has agreed to pay UK Corporation Tax for its British operations. On the other hand, it is using an employees’ bonus scheme to streamline its tax bill. Image by RawPixel.com/Shutterstock.

 

Facebook, Mark Zuckerberg’s social networking site is set to pay more Corporation Tax in the next Financial Year, following a recent outcry. The popular social media site will switch the tax base of its UK operations from Dublin to London. Continue reading “Facebook: Taxing Times for Social Media Giant”

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Facebook Professional Services: A Yelp Killer?

Review section builds on paid advertising options

"A picture is worth a thousand critics" - this could be true of Facebook and Yelp reviews.
If a picture paints a thousand words, a review can make or break a dozen conversions. Image by Marc Falardeau, 2011. (Creative Commons License – Some Rights Reserved)

For many people, our chosen plumber, bakery, takeaway or minicab firm can be determined by word of mouth. Sometimes, the odd status update on Facebook can sway our preferences.  A review site like Trip Advisor or Yelp is another source.  Since yesterday, Facebook became another source.  Through Facebook Professional Services, it offers access to customer reviews, with links to each company’s Facebook pages. Continue reading “Facebook Professional Services: A Yelp Killer?”