Google celebrates its 19th birthday!

Happy 19th!  Google Celebrates Yet Another Landmark Birthday

Google Happy BirthdayIt has often been said that the concept of time takes on an entirely different meaning when referring to the digital domain. However, this has never been the case in regards to Google. This SEO supergiant has become the mainstay for billions of users and millions of websites from around the world. It is therefore quite amazing to realise that Google is now celebrating 19 years on the Internet. Continue reading “Google celebrates its 19th birthday!”

10 SEO Predictions for 2017

As long as SEO has been in place, there have always been discussions, articles and rumours about it dying out and no longer relevant or required within the Marketing industry. There have been many articles, Blog posts or even whole websites aiming to cover the answers to questions such as “Is SEO Dead?” and “Why Do We Need SEO.” However, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) has continually evolved, year after year and has always been a vital element of any Digital/Online Marketing strategy.

It’s true to say that some of the SEO techniques from around ten years ago can not be carried out nowadays to achieve the same successes. Practices such as link buying, keyword stuffing, cloaking (displaying one page for a user instead of another) or spammy content are no longer viable and could potentially cause a website to get penalised or blacklisted by the Search Engine directories. Instead, Search Engine marketers have had to adopt their strategies and focus less on what Search Engines want to see and more around what is best for the visitors.

SEO has continually evolved over the years and is ever-present as we move into 2017. Google continues to update its core algorithms to focus on metrics such as user engagement and quality content with the aim of improving its results for the 40,000 or more search queries which it processes for every second. By focussing on the latest recommended best practices and analysing the latest trends in SEO, we can determine which elements are going to be critical for the success of a website as we head into next year. Continue reading “10 SEO Predictions for 2017”

Apply These 5 Secret Techniques to Improve the Net66 Blog

Net66 looks at blog title generators

Ground coffee, an iMac, and a flash of inspiration: essential tools for many a blogger. Blog image by RawPixel.com/Shutterstock.

 

Here are the five secrets of our blog:

  1. High-quality content;
  2. Striking imagery;
  3. Current and relevant blog posts;
  4. Effective use of social networking sites;
  5. Eye-catching titles.

O.K., forget the above list, we know there’s nothing better than blowing our own trumpet every now and again. The whole point of our blog post title is the way it was constructed. Whereas all our blog titles are beautifully crafted, this one was created with a blog title generator. Yes, we at Net66 cheated a little by using a title generator. Oh, the shame. Continue reading “Apply These 5 Secret Techniques to Improve the Net66 Blog”

PageRank: Its Part in its Own Downfall

The end of an era as PageRank fades from public view

For nearly 16 years, Google’s PageRank has been, simultaneously, a help and a hindrance. It has created a cottage industry in its own right with search engine consultancies working on improving PageRank figures. This meant emphasising on link building and aiming to link with higher ranking pages. Sometimes at the expense of high-quality content and creating an audience for your website. Continue reading “PageRank: Its Part in its Own Downfall”

Ten SEO Related Google Queries using Autocomplete

Google autocomplete suggestions for SEO or search engines

Google Queries screenshot.
SEO related Google queries: a Google screenshot courtesy of the search engine’s autocomplete functions.

 

In some sources, it was claimed that favouritism was shown towards the Conservative Party on Google’s search engine results.  Over the last three days, entering ‘Conservatives are’ was found to have returned no negative autocomplete suggestions.  On entering ‘Labour are’, or ‘SNP are’ into Google’s search box returns negative suggestions. Continue reading “Ten SEO Related Google Queries using Autocomplete”

Why SEO is important for businesses

Recent studies show that 90% of people searching for a product or service use a search engine such as Google or Bing to find what they are looking for. It is for this reason that Search Engine Optimisation, otherwise known as SEO, is important for any business. SEO is the process of getting a website as high a ranking as possible on search engines, and isn’t as easy as it sounds.

So many businesses have websites these days that every business is competing against similar businesses in their area for the top spot. A business needs a solid SEO strategy to compete, and many people chose to use professionals to get the best possible result. Net66, as one of the best companies for SEO in Manchester, prove themselves by always being at the top of Google when someone searches ‘SEO Manchester.’ In a city full of SEO companies, this is no mean feat.

There are many ways that SEO professionals get your website to the top of the pile. Methods they use include;
adding new website content, articles and blogs to a business website. New content on a website causes search engines to visit your site regularly and re-evaluate its ranking. If the new content contains enough keywords and quality content, the website’s ranking will improve every time.
Linking your website, articles and blogs to social media, encouraging people to comment on your posts. This creates ‘social signals’ which search engines take into account when ranking your business website.
Creating links between your site and other high ranking sites, giving your website credibility.

If you have a business website, then SEO is the only way to go to maximise it’s efficiency.

SEO in Manchester

There are many companies claiming to offer the best services for SEO in Manchester, but few follow up by providing the results to back up this claim. The aim of Search Engine Optimisation, or SEO, is to achieve as high a ranking on the major search engines as possible. Here at Net66 we are number one if you search ‘SEO Manchester‘. If we can do that for a competitive industry such as ours in an area where this service is widely provided, think what we can do for you.

 Over 97% of people with access to the Internet use it to find products and services they need, instead of using methods such as telephone directories, local papers or notice boards. The majority of people would look at the top three first, and would very rarely go past the first page if they found what they needed. Getting yourself in the position where you are at the top of these search engines is in no way simple or easy. Search engines such as Google or Bing are always changing how they chose to rank you on their listings, and using a company that keeps it’s finger on the pulse of search engine’s criteria for indexing websites, such as ourselves, is invaluable.

 A visible online presence is not just an asset these days, it’s practically a necessity. Creating a website and promoting it to the extent that you are the first people potential customers see is an investment well worth making. Redirecting your funds from antiquated forms of advertising such as direct mail, radio, newspapers and even television, is a sensible step for any business wanting to flourish in this new digital age.