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Net66: Google Set to use What’s on TV as a Ranking Signal?

Google have secured a new patent this week. Their patent states as follows:

A computer implemented method for using search queries related to television programs. A server receives a user’s search query from an electronic device.

The server then determines, in accordance with the search query and television program related information for television programs available at a location associated with the electronic device during a specific time window, a television program currently being displayed in proximity to the electronic device, wherein the television program related information includes program descriptions for a plurality of television programs being broadcast for the associated location.

How do you think this will impact search results?

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