There’s been quite a bit or furore over the latest penguin algorithm. Initially it rolled out, and then continued to roll out even over Thanksgiving which Google usually tries to avoid doing.

It now seems that there will be no “end” to the algorithm rollout. A Google Spokesperson has today confirmed that the rollout of Penguin will be continuous.

Here’s what they had to say:

That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimising as we go now.

This means that we’re likely to stop getting updates from Google when they do update the algorithm. As we all know Google stopped confirming Panda updates some while ago. And now it looks like they’re set to do the same for Penguin.

What do you think of this?

Blog Post by: Greg McVey