Check out our latest video blog on the differences between unethical and ethical SEO.
What is the difference between ethical and unethical SEO?
Ethical search engine optimisation is performed while following the guidelines of the major search engines such as Google. This means that content is created that is original, meaningful, and congruent with the website or business purpose.
Additionally, ethical SEO entails that any link building performed must add value to the wider World Wide Web. Links should be a reflection of natural social and business relationships, so they act as votes and endorsements ff website content.
Unethical SEO, meanwhile, could encompass black hat techniques such as link farming, hidden content, or paid links.
Paid links are especially frowned upon by the search engines, as they can hide or obfuscate a website’s true worth on the Web. They can create a false picture of external endorsement, which can confuse search engines and cause artificially inflated rankings.
These practices detract from a meaningful experience on the Web, and websites indulging in them can be penalised by the search engines.
Google algorithmic updates such as Panda, Penguin and Hummingbird can contribute to the filtering of unethically optimised websites, contributing to a higher search experience.
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