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Category Archives: Video Blog

Google Say that Redirecting Penalised Sites to Non-Penalised Sites won’t Carry a Penalty

Last Friday, a technician at Google was involved in a Google Hangout and dropped a bit of knowledge.

Apparently if a penalised site is redirected to your non-penalised site, the penalty won’t transfer. However, as with all things related to Google, it’s a little more complicated than that.

If you have a penalised site that you own, and you redirect it to another one of the websites you own, it’s likely the penalty will follow you.

If you have an un-penalised domain and some one you don’t know redirects it to your domain, the penalty won’t transfer. This will be classed as negative SEO and Google will pick up on this pretty quickly.

This has long been part of the industry and Google have been catching this for years. Take a look at the video below and see the full conversation:

Net66 Video Blog: OK Google – Google’s Voice Search

Voice search and voice commands have long been a “thing” on devices, but ever since Apple’s Siri, they’ve been thrown into the limelight and there are more and more companies releasing apps and devices controlled by voice.

Take Google’s OK Google for instance. Simply by speaking “OK Google” you can then get your device to play music, call contacts or simply run an internet search.

View our full transcript below:

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Today, we’re going to be talking about OK Google. Or, non-text search. Google already has a desktop and Android app enabling you to upload images, and search matching images and documents. Now, Google also has a new and improved voice search capability.

From now on, all Android Kit Kat powered devices will respond to the hotword OK Google.

You can also call it from other applications. If you’re reading your email, browsing the web or using any app that doesn’t actively use the microphone, saying “Ok Google” will quickly power Google search and get you answers quickly.

You can also take other actions like setting an alarm, or calling someone in your phonebook.
In fact, you can even operate OK Google from the lock screen. This marks Google’s foray into more holistic search.

Voice control/search will soon be the primary way that users interact with Android devices, especially as the operating system expands into cars, onto wrists and on TV sets.
For more information about search engines and how to optimise for them, keep watching Net66.

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Net66 Video Blog: Will the Importance of Links Decrease Over Time?

People at Google have recently stated that the importance of backlinks within the overall ranking scheme could diminish over the next few years. According to observers, the search engine may be looking at alternative ways to determine the relevance of a website to a particular keyword. These include signals from experts, the qualitative and quantitative interaction of humans with the content, and other on-site indicators.

Signals from experts could be links from a top journalist to your site, for example. If the industry is the same as yours, or similar to yours, and the linking party is considered an expert, you could benefit immensely from such a link.

Alternatively, Authority websites can also be gauged by their on-site content. On-site content is one of the easiest ways a search engine can determine a site’s worth. Detecting content matter, nuances of language, use of industry terminology, quality of language used, and even grammar can help a search engine get to grips with site quality and any potential authority status.

Currently, inbound links are the most important ways a search engine can determine the relevance of a web page to a particular keyword. However, unscrupulous link builders have been using links to increase relevance for web pages that are not really relevant. Motives can include monetary profit for one’s business, or working on a client’s behalf to raise rankings.

Quality link building involves creating mutual relationships with other businesses and stakeholders, so that any links between websites act as reflections of real world relationships. These are likely to be trusted by search engines, and your website is more likely to receive the benefit and rank higher.

Net66 Video Blog: Take a look at Google’s Easter Eggs

Google have long had a good sense of humour. They offer tons of “extra” services that many companies don’t. For example they add topical features that pop up at the right time.

These bonus features are usually hidden but can be discovered. Termed as “Easter Eggs”, because you have to hunt for them, these bonus features are always a bit of fun. Just like the Atari game you can play on Google Images.

See what else you can do with Google’s Easter Eggs on our Video Below:

Transcript:

Hi Everyone, It’s Easter time! If you don’t have time for a real easter egg hunt, fear not! Did you know Google is more than a Search Engine? Yes it is also an easter egg factory.

You Don’t believe me? Well you can see for yourself. Google has created some very enjoyable easter eggs for you.

Let’s take a look at some of Google’s Easter eggs:

Blink HTML – this is a play on the HTML blink tag. Just type in Blink HTML into Google, and watch the search results page blink at you!

Want more HTML goodies? How about Marquee HTML. Just type in Marquee HTML, and watch Google’s text scroll across your page in a Marquee fashion

Feeling nostalgic? How about reliving the days of yore with Atari games? How about playing a game of Atari Breakout…just head on over to Google Images, and type in Atari Breakout. You can now play the age old game of the same name!

Feeling a bit more up to date? How about honing your starcraft skills, with Zerg Rush. Starcraft is a multiplayer strategy game created by Blizzard, and has a loyal following across the Internet. Well Google knows this, and has created an Easter egg for you Starcraft fans! Just type in Zerg Rush, and watch the little Zerglings eat up your bases that double as Google Search Results!

So now you too can have a super fun Easter, with your favourite search engine. What’s that? You’d rather have your website rank higher? Well for that, please do get in touch with Net 66.

Blog Post by: Greg McVey

The Importance of Outbound Links [Video Blog]

Transcript:

The importance of outbound links

Usually, when we talk about link building we refer to inbound links to a website. However, another important aspect of a website is its outbound links. These are links that point out from your website, toward other websites.

Outbound link are especially easy to manage, since we do have control over our websites. What are some of the things we can do to ensure that outbound links are good and beneficial, and not at all detrimental to our cause?

First, we need to ensure that any outbound links are relevant to the page on which they are found. So if a web page is about gardening, you cannot have an outbound link about insurance.

Next, we need to make sure that the page on which the outbound link is found, is relevant to the rest of the website. For example, you cannot have a special page dedicated to an irrelevant topic, for the sole purpose of housing that link. Many people would probably approach you to house such a new page on your site, with their link in it. Do not easily give in to their demands, because if the page is not relevant to your own website, your entire website runs the risk of being penalised.

Yes, your whole website can be penalised and can thus loose its rankings, if you are hosting irrelevant content with outbound links in them. They key here is the relevance or otherwise of the new page in question.

You are free to decide what level of freedom you are willing to offer people who write on your website. Just be careful when accepting guest blog post offers from others.

 

Reputation as a Variable in SEO [Video Blog]

We all know about on-site and off-site SEO. Today we’re going to talk about a lesser known variable in SEO: Reputation. What is reputation? In real life, reputation refers to the beliefs or opinions that are generally held about an entity or person.

When it comes to search marketing, on-site and off-site optimisation are really all about building your reputation. Think of the online world as a mirror of the real world. Links toward a website actually result from reputation. In this way, links are a by product of better reputation, not the goal.

You are defined by the company you keep. This is especially true online, and search engines go to great lengths to understand your company and associates to get a better idea of what you’re about.
Reputation can be traced from both website mentions of your brand, links to you, or social media signals talking about you.

There is a difference between acting good and actually being good. In the real world, we can usually sense who’s genuine and who’s faking it. Search engines are now getting better and better at differentiating between genuinely good sites and those that are trying to look good.

So what can we do to stay ahead in the game? Well, for one thing, we can be really good at what we claim to be doing, or selling. Genuine competence will win out in the end. Professional help will always provide you with significant advantage, however, and good SEO consultancy will help you stay ahead of the game. Keep watching Net66.

Net66 Video Blog: How a Search Engine Works

Transcript:

Welcome to Net66! 

Today, we’re going to take a look at how a search engine works from the inside. Lets take a look at the innards of a search engine. 

First, we’ve got the world wide web. Next the spider traverses the world wide web. The Spider is a specialised computer program built by search engines to crawl or traverse the world wide web. 

The spider passes its findings onto the search engine where the data is extracted, tokenised by which it means that the data is broken up into little bits, discrete bits such as title tags and h1 tags. It is then selected and unwanted bits are discarded, and finally stored. 

It is then passed into the data warehouse that houses all of the search engine’s cache. Now lets take a look at what happens on the other side when a user makes a query in the search engine. We’ve got the user here, the query is passed, first to the proxy server, the proxy server is responsible for all the local communication to and from the user. 

Next it is passed to the personalisation server. This is responsible for the geographical and other localised preferences for the user.

From there the data is passed to the web server. The web server is like any other web server on the internet that deals primarily with TCP/IP communication on the internet that passes through TCP/IP port 80. 

From there, the data is passed into the search engine. The query is then extracted from the data stores and passed to the data server. 

The Data server serves the data from the data warehouse to the semantic algorithms. The semantic algorithms are responsible for translating the data from the data warehouse into a 1-10 search engine results page. 

This is further propagated into the search results we see, on Google for example. 

The search results are then passed into the web server and from there they’re served back to the personalisation and geo-targeting server, from there to the proxy server and then finally, to the user as a 1-10 list of search results. 

And that is briefly how a search engine works from the inside. 

Thanks for watching!

 

Net66 Video Blog: On Site Optimisation and How it helps your Website

Transcript:

Welcome to Net66. Today, we’re going to be talking about on-site optimisation. On-site optimisation is one of the twin pillars of SEO, the other being off-site link building. On-site optimisation involves proactively managing the evolution of a website and its various components to ensure that it gains favour with the search engines.

A website is a system with many components, such as title tags, header tags, paragraphs, sidebars, textual content, images, and internal and external links. All these components interact with each other to create the perfect website.

All of a website parts can be modified through on-site best practices to ensure that they portray the best picture of your business. Let’s take a look at some of these opportunities.

Title tags are by far the most important part of any web page. These appear in the blue bar at the top of your browser, and also show up as the blue clickable link in the search engine results pages. Title tags signal to the search engine what the page is all about, and usually host the most important keywords describing that page. It is extremely important to make sure you get your title tags right.

Header tags such as H1s, H2 and H3s are other important parts of a page. These specify captions on a page, with the H1 forming the most important caption, followed by H2, and H3 in that order. Header tags should reflect the keywords that you have in your title tag.

The page’s textual content should also incorporate the kewyords mentioned in the title and headers. These are just some of the on-page components that we can optimise.
For more about on-site SEO, keep watching Net 66. Thank You.