The most recent being the penguin update. In short (risking over simplifying it) the manual checking, where people were hired to view websites, had finally come to an end. Google finally was able to take that information which they had gathered form this manual reviewers and put it into a computer program; now all websites can be automatically “critiqued” without a human eye even glancing over your page. I’m sure there are still some manual reviewers, but they have been cut down by a large amount, so once again the algorithm rules the roost!
So whats new?, how have these big penguin and panda processes now being put into the algorithm itself changed things?
Well if we go back 18 months to 2 years ago the internet was full of all kinds of rubbish, or spam you might call it. People were throwing out “Auto-blogs” which automatically “scraped” the internet looking for content which suited a keyword they were programmed to search for, then it gets posted automatically to their website, it worked very well for some people aswell!
However the panda update put an end to that. To sum up the goal of the panda it was created for the main purpose of cutting out any pages or posts which offered no value. This meant no duplicate content, no “thin” pages or websites. Basically, if what you was submitted wasn’t yours, or wasn’t benefiting the user then you’re “outta there!”.
There theres the Penguin update. Once again to sum up the objective of this algorithm change, Google went after backlinks. By now Im sure they are fully aware what natural looking backlink profiles look like. Im sure every niche and every market has its own little quirks, but Google probably has the information which all websites must adhere to.
If your not behaving in a proper manner in terms of how you market your website, this means collecting backlinks “genuinely, or if your not backlicking to any other websites with any weight or relevance, than you to risk being “slapped or penalised. Pengiun wanted ot make it harder for the average person to buy a backlinking tool and throw out hundres if not thoussands of backlinks to their website, (getting nearer the end of grey hat and black hat ways) and they have certainly succeeded!
The Algorithmic Conclusion
So you may think, game over! We can never rank for anything now, the bar has been raised to high!
You know what I say?? Good rid-dense! We have just come across a time in Googles existence where I see opportunity. Chances are the competitors who you would be competing against have either slipped down the rankings or have dissapeared completely. So to capitalise on this, all you really need to do is follow the rules. Don’t try and con Google, itll never work, write for the user and let Net66 worry about getting you ranked…That my friends will give you the best possible chance of succeeding whatever market your in.