If you were asked to describe to someone what Google actually does you would probably describe a search engine that we all know to be the most popular and overall, the best.
Many others have tried to copy Google over the years, and many have failed along the way. There are more than we could possibly mention but the likes of Lycos, AOL, Snap, Magellan may jog your memory.
The Latest example would be Bing (rumoured to be Because It’s Not Google). Even though Bill Gates may never publicly use those exact words, he would loved to have started Google; or even have half their market share!
So, what Has Google got that nobody else has?
What Google posses as an organisation is an understanding of its user. Google sets itself out to provide the best possible user experience. Most of Google’s competitors are aspiring to be Google. This gives Google a huge advantage because while most of its competitors are second guessing their methods, they are busy developing new products and diversifying their products and services.
Google is rumoured to be on the verge of overtaking Apple in the number of application downloads. That is now small feat as Apple has dominated that marketplace and has a very big and very loyal following.
As well as Google Play App Store we are seeing many more weird & wonderful developments from Google, not least the very controversial Google Glass.
So, do Google have competitors? You could probably make a case for both sides in all honesty because Google is so diverse in 2013 it really is hard to liken a company with the same ambition for development as Google.
The financial Times recently claimed Googles closest comparison would have been with General Electricity in the 19th Century as there domination was multifaceted and at a time where there was an age of electrification. You could argue that the age of computerisation was pretty much initiated by Microsoft, but are they in the same ball park as Google, I, and many others would think not!
The conclusion we can draw from this is Google are not to be underestimated. OK, so there is Google+, that has not yet covered Google in glory but how many times have you thought “that’ll never work” Exactly!
Is it feasible that in years to come we could all be walking around wearing Google Glasses and using the internet remotely via pair of Glasses! If Google think there is a chance we could then there is!
The great thing for us is we get to work with Google’s diverse product range on a daily basis and much like many clever will tell you:
“The more you learn, the less you know!”
Which could quite easily be the motto of Net66 because our team have a thirst for knowledge and a passion for new technologies and strategies. But are realistic enough to admit there is a lot we have to improve on.