Ten tips on how to make effective social media posts without offending or alienating your audience
You may have come across this familiar phrase in your time. The author of this piece most certainly has: “Engage Brain Before Putting Mouth into Gear”. One of his ex-teachers had the sign above the chalkboard. He would have said to any pupil (about to put his or her foot in it): “Read the sign, Boy (or Girl).” Imagine if Facebook, Twitter, Snapchat, et al had this sign at the top of their pages. There could be fewer libellous tweets or salacious memes. There’s no way that any social media related sites from Afghanistan to Zimbabwe would do this. There would be cries of ‘censorship’ from Aberdeen to Zennor. Continue reading “The Ten Commandments of Ethical Social Media Posting”
There has always been a battle in the Marketing industry between good and evil SEO, white-hat vs. black-hat techniques, ethical vs. non-ethical etc. Google and the many Search Engines have constantly evolved their algorithms to deter people from deliberately manipulating their websites in an attempt to gain higher rankings. Following Google’s Webmaster Guidelines will help their ‘spiders’ to find, index, and rank your site. Continue reading “Good vs. Evil SEO – Which Path To Choose?”
Google’s goodies are nothing short of legendary. Many of us use the search engine to a point where Google is also a verb as well as a noun. There is more to the search engine than its image search, Street View, Android operating system, and self driving car experiments. There’s a wealth of other things you can do or learn about. We at Net Sixty Six have taken a look. Continue reading “Google Goodies and Useless Information”
Have you ever wondered what happens behind the scenes at Google every time somebody clicks that search button? Here at Net Sixty Six SEO we have put together an infographic which outlines the steps taken by Google to deliver relevant search results in lightning quick times. From the algorithms to the search results, we give a breakdown of each point and have even included a couple of interesting facts along the way. Continue reading “How Search Works – An Infographic”
How the Investigatory Powers Bill could affect the way we browse and do business
It’s December 2017. Imagine you’re buying Christmas presents online, a rather innocent pursuit. You have also got YouTube on in the background and you’re listening to a rather outspoken rock group. Then you check your smartphone and find somebody has sent you a risque picture on Snapchat. Normally, you would think nobody is watching you. But from March 2017 (several months before this scenario), this could happen, thanks to the Investigatory Powers Bill.
Fighting spam has always been a hard-fought, epic battle which has still yet to be conquered successfully. Google Analytics is one of the leading tools available for gathering and analysing data about your website but unfortunately, its data been compromised in the past through various hackers. This has left many website owners frustrated and confused about how to interpret their reports, since it was not known whether their statistics were not a true reflection of actual website traffic.
Back in 2014, several bots (website crawlers used by Search Engines) were hacked to visit websites and leave fake referral data within the Analytics reporting. Since then, there have been many similar instances from various sources including fake organic search terms or fake events being reported. Whilst Google’s spam defences are always improving, the fight is a tough one for them. By not discussing their tactics and strategies to overcome this problem, they are keeping their security systems private, away from the hackers prying ears.Continue reading “Have you noticed ghost spam in Your Google Analytics data?”
As long as SEO has been in place, there have always been discussions, articles and rumours about it dying out and no longer relevant or required within the Marketing industry. There have been many articles, Blog posts or even whole websites aiming to cover the answers to questions such as “Is SEO Dead?” and “Why Do We Need SEO.” However, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) has continually evolved, year after year and has always been a vital element of any Digital/Online Marketing strategy.
It’s true to say that some of the SEO techniques from around ten years ago can not be carried out nowadays to achieve the same successes. Practices such as link buying, keyword stuffing, cloaking (displaying one page for a user instead of another) or spammy content are no longer viable and could potentially cause a website to get penalised or blacklisted by the Search Engine directories. Instead, Search Engine marketers have had to adopt their strategies and focus less on what Search Engines want to see and more around what is best for the visitors.
SEO has continually evolved over the years and is ever-present as we move into 2017. Google continues to update its core algorithms to focus on metrics such as user engagement and quality content with the aim of improving its results for the 40,000 or more search queries which it processes for every second. By focussing on the latest recommended best practices and analysing the latest trends in SEO, we can determine which elements are going to be critical for the success of a website as we head into next year.Continue reading “10 SEO Predictions for 2017”
There has been a sharp increase in voice search queries being carried out instead of the traditional typed search queries. Voice search is now the fastest growing search technique for users, since it has many benefits for people. It is quicker, easier and more natural to speak to your mobile rather than having to manually type in the keyword(s) you require. Continue reading “The Impact of Voice Search for SEO”
On the 10 November, Manchester’s popular Christmas Markets will be back, and the team at Net Sixty Six SEO cannot wait! For many people, it is the curtain raiser to many a Christmas celebration. At this very moment, the market’s distinctive wooden stalls are being assembled on Brazenose Street. Continue reading “Seven Shopping Days Till Manchester’s Christmas Markets”
Net Sixty Six’s lighthearted look at the SEO methods you shouldn’t be using on your website
Be wary of some of SEO methods which may be more trick than treat. This is a tree of pumpkins, situated close to Manchester Arndale on Market Street.[/caption]
Halloween: whatever your opinions on this occasion, it adds colour to the streets. Shop windows and public places are adorned with pumpkins, witches, and broomsticks. Trick-treaters take to the streets in Halloween garb. Before you know it, Christmas is around the corner. Fittingly for All Hallow’s Eve, we have looked at the ten SEO methods and web development techniques you should refrain from using and created an infographic. Continue reading “10 SEO Methods from Hell: Infographic”
Meanwhile, the team at Net Sixty Six SEO Towers yearn to wear lederhosen and carry beer steins in Albert Square
Only days after the Heroes Parade, Net Sixty Six are once at the heart of all the action in Manchester. Since Wednesday, some of our team have fancied donning the lederhosen, schunkeln, and imbibing some of Munich’s finest exports. Yes, after the triumphant success of the Heroes Parade which took part in Manchester City Centre earlier this week, another event is coming to our home city.
Could Google’s Digital Garage provide a catalyst for bricks and mortar retailers?
How many times is internet shopping blamed for killing off the traditional ‘bricks and mortar’ retailer? Google thinks the above argument is old hat and believes internet shopping can coexist alongside the High Street or retail park. Their Digital Garage scheme aims to bridge the divide. Continue reading “24 Hour Google Digital Garage People”
How Google’s Penguin 4.0 update differs from its predecessors
Ladies and Gentlemen: it gives us great pleasure to announce that the days of big bang Google updates are over. Long live the Penguin. Woah, stop there…! Before you reach for the champagne, Prosecco or fizzy Vimto, we at Net Sixty Six SEO would like to tell you about a new kind of Google update. Let us introduce you to Penguin 4.0. Continue reading “Penguin 4.0 Goes for Real Time Updates”
January 2017 return of mobilegeddon sees blitz on intrusive mobile adverts
Monday, 10 January 2017 is set to be an important date for web developers all over the world. From that day forward, Google is about to unleash its second most significant algorithm update since April 2015. April 2015’s update – dubbed as Mobilegeddon – was the first Google update to up the ante on websites that use responsive web design. Continue reading “Mobilegeddon 2: Attack of the Mobile Ads”
Sacking of human editors sees a surge of fake news stories on social networking site
Lead Newscaster: Transfer Deadline Day sees David Luiz move to West Didsbury and Chorlton.
Second Newscaster: Donald Trump plans to build a wall around the M25 motorway.
Lead Newscaster: Also tonight… Hillary Clinton appeals to Brexiteers at a Manchester conference.
Second Newscaster: Facebook under fire for fake news feeds.
Lead Newscaster: Also in sport, crown green bowls is set to become an Olympic sport.
Spot the genuine news story of the quintet of headlines: it is the fourth news item in our sketch. This week, Net Sixty Six have learned about Facebook’s fake news feeds. The social networking giant has fired eighteen editorial contractors. This has seen a move towards the greater use of algorithms for the site’s trending topics. Continue reading “Facebook in Fake News Feed Shocker”
Verizon buys core assets of venerable search engine sold, but Yahoo retains stake in Yahoo! Japan and AliBaba
After years of speculation over its future, Yahoo! the long-established search engine and web directory will be sold to Verizon Wireless for $4.8 billion (£3.7 billion). The sale of its core business will see the Sunnydale company retain a stake in Yahoo Japan and AliBaba. The figure, referred to as “chump change” by some commentators sees the sale of its real estate, though not its intellectual property. Continue reading “Verizon Buys Yahoo for $5 Billion”
Website? Check. Facebook, Twitter, Google+, YouTube et al? Check. Blog? Erm, pass. The success of any business’ online presence entails a triumvirate of a well-optimised website (designed for all devices); wide presence on social media sites; and a beautifully-crafted blog. Blogging is by far the most important form of social networking processes. You can either setup a blog within your website’s server space, or through a free account with WordPress or Google (via Blogger). Continue reading “Why Blogging for Business Matters”