Walking to SEO Manchester HQ. This week, we have noticed some unusual things in Manchester City Centre. The traditional shop displays have been replaced with witches, skeletons and other spooky items. Pumpkins have been spotted scattered randomly in several trees. Even the infamous Manchester Town Hall clock and building have been turned into a slimy green colour. All of these signs can only mean one thing – the return of Halloween!
Happy 19th! Google Celebrates Yet Another Landmark Birthday
It has often been said that the concept of time takes on an entirely different meaning when referring to the digital domain. However, this has never been the case in regards to Google. This SEO supergiant has become the mainstay for billions of users and millions of websites from around the world. It is therefore quite amazing to realise that Google is now celebrating 19 years on the Internet. Continue reading “Google celebrates its 19th birthday!”
Why Google wants you to use voice search instead of your fingers for their search app
Who remembers Trigger Happy TV on Channel Four? A long running joke of Dom Joly’s television comedy series features a giant mobile phone. Shaped like a 1980s cellular phone, we saw the comedian shouting into his handset. He would spout out random bits of nonsense or state the obvious from the top of his voice. If Channel Four were to commission a new series, he could be doing the same with Google’s Voice Search facility. Continue reading “Google Say… Use Voice Search”
Reports of Office 365 documents being seen on Bing and Google results
Sometimes on social media sites, we might share a few items that other would regard as embarrassing. For example, the debauchery of a Saturday night out. Or our political and spiritual beliefs. Or saying that Mr Blobby’s eponymous Number One single was several times better than The Specials’ Ghost Town. Imagine if something personal was seen on Bing or Google? It has been revealed that some Office 365 users had shared their private documents publicly. Continue reading “Are You Oversharing Your Office 365 Documents?”
Some Google goodies you may have overlooked
Google’s goodies are nothing short of legendary. Many of us use the search engine to a point where Google is also a verb as well as a noun. There is more to the search engine than its image search, Street View, Android operating system, and self driving car experiments. There’s a wealth of other things you can do or learn about. We at Net Sixty Six have taken a look. Continue reading “Google Goodies and Useless Information”
As long as SEO has been in place, there have always been discussions, articles and rumours about it dying out and no longer relevant or required within the Marketing industry. There have been many articles, Blog posts or even whole websites aiming to cover the answers to questions such as “Is SEO Dead?” and “Why Do We Need SEO.” However, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) has continually evolved, year after year and has always been a vital element of any Digital/Online Marketing strategy.
It’s true to say that some of the SEO techniques from around ten years ago can not be carried out nowadays to achieve the same successes. Practices such as link buying, keyword stuffing, cloaking (displaying one page for a user instead of another) or spammy content are no longer viable and could potentially cause a website to get penalised or blacklisted by the Search Engine directories. Instead, Search Engine marketers have had to adopt their strategies and focus less on what Search Engines want to see and more around what is best for the visitors.
SEO has continually evolved over the years and is ever-present as we move into 2017. Google continues to update its core algorithms to focus on metrics such as user engagement and quality content with the aim of improving its results for the 40,000 or more search queries which it processes for every second. By focussing on the latest recommended best practices and analysing the latest trends in SEO, we can determine which elements are going to be critical for the success of a website as we head into next year. Continue reading “10 SEO Predictions for 2017”
Could Google’s symptom search be the right prescription for authoritative medical sources?
The internet, besides being a fine place for buying and selling, dating, travel planning, and cat pictures, is a popular source for looking at medical conditions. Anyone searching for details on a given condition or symptom would find themselves bombarded with several sources. In the UK we have the NHS’ own sources. We also have WebMD, an American site with a British version (promoted by Boots The Chemist). Hypochondriacs needn’t consult the Pears Medical Encyclopaedia, nor go to the reference library. Continue reading “Dr. Google’s Casebook: Google Symptom Search”
Could Google’s Project Abacus herald the end of passwords?
Imagine you’re reading this article 10 years from now. By then, the very thought of trying to remember a Google, Twitter, Facebook or Instagram password will be laughable. Online banking could be done through biometric means. Facial recognition may be the norm. Google’s Project Abacus could see the end of passwords as we know it. Continue reading “Project Abacus: The End of Passwords?”
Google, Ford, Uber, Lyft and Volvo in the race to boost driverless cars
Imagine it’s 2030. You walk up to your garage or parking space. Your car is a far cry from the ones your parents drove. It recognises you as its headlights make ‘eye contact’ with you, thanks to its optical technology. They used a key; yours unlocks the doors on ‘seeing’ you before you climb aboard. The car asks for your journey based on Google’s technology and takes you there. This, 14 years from now, could be the norm. At this moment, driverless cars are being developed by Google and the Ford Motor Company. Other partners in the coalition are Uber, Lyft, and Volvo. Continue reading “Google’s Driverless Cars: Ford Penguin Anyone?”
Earth Day 2016 marked with five Google Doodles
1970: America was still at war with Vietnam, amid great protest on both sides of the Atlantic Ocean. Pike, Jones, and Frazer were at war too, with Germany on the original – now oft-repeated BBC sitcom – Dad’s Army. The optimism of the 1960s was starting to fall flat, as consumerism and higher pollution rates began to take a toll on our planet. These concerns, plus an oil slick in Santa Barbara the following year, would inspire the world’s first Earth Day. Continue reading “Google Celebrates Earth Day 2016”
Net66’s look at ten of Google’s greatest April Fools’ Day announcements
Google. Much ado about Google. Google me the latest bus times. Choose Google Maps, choose a flashy Android smartphone, get me that Google Gulp from the fridge. Yes, we lied about the last one, Google Gulp was an April Fools’ Day gag from 2005 (more on that story later). Google has an extraordinary hold on our online lives and is proxy to many a business plan for SEO-related enterprises. Continue reading “10 Great Google April Fools’ Day Gags”
This year’s Google Doodle
Google have excelled themselves again with another fine doodle for St Patrick’s Day. This year’s doodle is more minimalist than last year’s (which had six dancing four leaf clovers).
This year’s effort sees the Google logo eschewing its usual four colours. The green lowercase L changes to a bouncing clover, which jumps on the other five letters. Its usual blue, red and yellow letters turn to the green of St Patrick’s Day. Continue reading “Google’s St Patrick’s Day Doodle for 2016”
The end of an era as PageRank fades from public view
For nearly 16 years, Google’s PageRank has been, simultaneously, a help and a hindrance. It has created a cottage industry in its own right with search engine consultancies working on improving PageRank figures. This meant emphasising on link building and aiming to link with higher ranking pages. Sometimes at the expense of high-quality content and creating an audience for your website. Continue reading “PageRank: Its Part in its Own Downfall”
Google Dance reunion evokes memories of one of Google’s social events, inspired by one of the search engine’s most infamous updates
Where were we in 2008? Well, back then, Net66 was only four years old. The top tunes of that year included Duffy’s Mercy and The Ting Tings’ That’s Not My Name. Top of the SEO technician’s hit parade was – and remains – the power of Google. The key to this was Google’s algorithm changes, known as the Google Dance. Continue reading “They’re Just Burning Doin’ the Google Dance”
Introducing a new child-friendly take on Google
The internet can be an exciting yet daunting place for young children. Search engine results (unless you turn the search engine’s Safety Mode on) could lead children to unsavoury websites. Some of which could expose children to, for example, violence, pornography or gambling. Using Google’s results as its base is a new search engine, Kiddle. Continue reading “Kiddle: A Look at the Junior Google”
End of an era for file format that shaped today’s websites
On the internet, Adobe Flash (née Macromedia Flash) has died gracefully in its sleep. In its wake came changes to HTML, which offered similar facilities to Adobe’s technologies. Today, Flash has diminished in general use. For example, YouTube supports HTML5 videos by default.
Google autocomplete suggestions for SEO or search engines
In some sources, it was claimed that favouritism was shown towards the Conservative Party on Google’s search engine results. Over the last three days, entering ‘Conservatives are’ was found to have returned no negative autocomplete suggestions. On entering ‘Labour are’, or ‘SNP are’ into Google’s search box returns negative suggestions. Continue reading “Ten SEO Related Google Queries using Autocomplete”
A mirror for our times
When you wake up in the morning, what’s the first thing you do? Switch off the alarm? Turn your smartphone or tablet on? If you fall in the latter, you’re probably the kind of person who wants to check the news, weather or traffic information prior to going out. You feel safe in the knowledge you’ve put the right coat on, or avoided the busiest roads. Could the Google Looking Glass (our name for it, not theirs as yet) be a suitable alternative to the tablet?