Mobilegeddon 2: Attack of the Mobile Ads

January 2017 return of mobilegeddon sees blitz on intrusive mobile adverts

Mobilegeddon 2 Blog Post Image
Stand By For Action: the much-vaunted Mobilegeddon 2 will deliver an improved user experience by early-2017. Image by Vasabii (via Shutterstock).

Monday, 10 January 2017 is set to be an important date for web developers all over the world. From that day forward, Google is about to unleash its second most significant algorithm update since April 2015. April 2015’s update – dubbed as Mobilegeddon – was the first Google update to up the ante on websites that use responsive web design. Continue reading “Mobilegeddon 2: Attack of the Mobile Ads”

Facebook in Fake News Feed Shocker

Sacking of human editors sees a surge of fake news stories on social networking site

Facebook Fake News image
All the fake news that is fit to print: Facebook has landed themselves in hot water with the sacking of human news editors. Image file includes newspaper outline by RTimages, Moonscape by Helen Field, and AVRO Lancaster Bomber silhouette by Mark Fearon (all via Shutterstock).

(Westminster chimes)

Lead Newscaster: Transfer Deadline Day sees David Luiz move to West Didsbury and Chorlton.

Second Newscaster: Donald Trump plans to build a wall around the M25 motorway.

Lead Newscaster: Also tonight… Hillary Clinton appeals to Brexiteers at a Manchester conference.

Second Newscaster: Facebook under fire for fake news feeds.

Lead Newscaster: Also in sport, crown green bowls is set to become an Olympic sport.

Spot the genuine news story of the quintet of headlines: it is the fourth news item in our sketch. This week, Net Sixty Six have learned about Facebook’s fake news feeds. The social networking giant has fired eighteen editorial contractors. This has seen a move towards the greater use of algorithms for the site’s trending topics. Continue reading “Facebook in Fake News Feed Shocker”

Verizon Buys Yahoo for $5 Billion

Verizon buys core assets of venerable search engine sold, but Yahoo retains stake in Yahoo! Japan and AliBaba

Yahoo Classified Ad (Sold to Verizon)

After years of speculation over its future, Yahoo! the long-established search engine and web directory will be sold to Verizon Wireless for $4.8 billion (£3.7 billion). The sale of its core business will see the Sunnydale company retain a stake in Yahoo Japan and AliBaba. The figure, referred to as “chump change” by some commentators sees the sale of its real estate, though not its intellectual property. Continue reading “Verizon Buys Yahoo for $5 Billion”

A New Look for Facebook Pages

Ad-free layout introduced for Facebook pages

Facebook Pages tablet by Anikei.
User-Friendly: the new look Facebook Pages layout has more clarity than the previous layout. Image by Anikel (via Shutterstock).

Something of a silent revolution is taking place in Facebookland. Aesthetic changes are being made to Facebook Pages. The social networking site’s business pages are being given a cleaner layout. Furthermore, there will be no advertising seen on the right hand of the page. Aesthetic changes to standard Facebook feeds as far as we know will remain unchanged and display adverts based on one’s browsing and posting habits. Continue reading “A New Look for Facebook Pages”

Why Blogging for Business Matters

Net66 on the joy of business blogging

Cocker Spaniel blogging image by the Everett Collection.
You never know who could be listening: or in the case of your blogging activities, who could be reading your latest posts. Image by the Everett Collection (via Shutterstock).

Website? Check. Facebook, Twitter, Google+, YouTube et al? Check. Blog? Erm, pass. The success of any business’ online presence entails a triumvirate of a well-optimised website (designed for all devices); wide presence on social media sites; and a beautifully-crafted blog. Blogging is by far the most important form of social networking processes. You can either setup a blog within your website’s server space, or through a free account with WordPress or Google (via Blogger). Continue reading “Why Blogging for Business Matters”

Would You Buy a Self-Driving Car Off These Men?

Google or Tesla? The race to be the self-driving car kings of the road

Google Self-Driving Car by Martial Red
The shape of things to come: Google’s self-driving car. Image by Martial Red (via Shutterstock).

Imagine it’s 2008: you are sat in the canteen of Net66’s HQ trying to find a seat. You talk to one of the sales people within The Social Media People and say “we could be driving Google cars”. The person puts on a sly laugh with words similar to “yeah, right”. Fast forward eight years, and say the very same words to your fellow colleague: this time the response is more complementary. Self-driving cars actually exist. Back in 2008, a self-driving car meant yours truly doing the driving. Continue reading “Would You Buy a Self-Driving Car Off These Men?”

Google Song Lyrics Search Hits Right Note

New feature allows for safe searching of song lyrics without annoying popups and adverts

Jukebox Lyrics Search image
Music to our ears! Google’s new lyrics search feature will offer a real alternative to the present selection of song lyrics websites. Free from clutter and pop-ups, Google’s tie-up with LyricFind will mean a more authoritative source for lyrics and royalties per click for songwriters. Image by DutchScenery (via Shutterstock).

In the pre-internet age, the only way you could copy the lyrics of your favourite songs was via listening to the tune several times. Later, some album sleeves and cassette inlays started adding the song lyrics. In 1978, Smash Hits magazine was launched with a unique selling point: details of the song lyrics of chart-topping acts. This put paid to one of Bonnie Tyler’s songs being known as It’s A Hard Egg (the joys of AM radio). Continue reading “Google Song Lyrics Search Hits Right Note”

SEO After Brexit: Techniques and Trends

How Britain post-Brexit could have an effect on search engine optimisation, its trends, techniques, and the industry itself

Brexit map by Nikola93
Living on an Island: how Brexit is set to pose a challenge for search engine optimisation techniques and the state of the industry. Image by Nikola93 (via Shutterstock).

What interesting times we are living in right now. Firstly, Thursday’s EU Referendum returned a narrow victory for leaving the EU (Leave 52%, Remain 48%). Secondly, at this time of writing, we have seen two high profile resignations. One being the Prime Minister, David Cameron, and England manager Roy Hodgson (for his unexpected result in the bagging area). Though Brexit seems inevitable, Cameron has left the job of confirming this to his successor. So for now, Britain is an EU Member State. Furthermore, a referendum isn’t as legally binding as a General Election, so the results could be void. Continue reading “SEO After Brexit: Techniques and Trends”

Dr. Google’s Casebook: Google Symptom Search

Could Google’s symptom search be the right prescription for authoritative medical sources?

Waiting Room (Google symptom search image).
Handy: Google’s symptom search aims to make possible diagnoses easier. Image of waiting room by Toey Toey (via Shutterstock).

The internet, besides being a fine place for buying and selling, dating, travel planning, and cat pictures, is a popular source for looking at medical conditions. Anyone searching for details on a given condition or symptom would find themselves bombarded with several sources. In the UK we have the NHS’ own sources. We also have WebMD, an American site with a British version (promoted by Boots The Chemist). Hypochondriacs needn’t consult the Pears Medical Encyclopaedia, nor go to the reference library. Continue reading “Dr. Google’s Casebook: Google Symptom Search”

Google Ads Go Green – and Purple

Google Ads tabs change from yellow to green, whilst purple map advertising pins are introduced

Google Ads blog post image
Lost in the online supermarket? The new-look Google Ads tags will be easier to pick out than the previous colour. Image by Tzido Sun (via Shutterstock).

After a successful trial, Google Ads tabs are set to go green for good. Google Ads tabs have been part of the search engine’s results since 2013 when they were originally yellow (with “ad” in black text). In April of this year, Google experimented with green tabs and white text. Continue reading “Google Ads Go Green – and Purple”

Yoast Boost Sees Grammar Rule the Roost

Update to popular WordPress plugin sees greater emphasis on spelling, punctuation, and grammar as well as SEO techniques

Yoast Grammar image by Luna2631.
Good grammar is next to godliness: the latest additions by Yoast sees good grammar at the forefront. Image by Luna2631 (via Shutterstock).

The Yoast SEO plugin has received a major update this week. Version 3.3 sees the addition of spelling, punctuation, and grammar features to its plugin. Till the release of 3.3, Yoast could calculate the Flesch Reading Ease score of your post or page. From 3.3 onwards, content creators can see how the Flesch score is calculated. For all languages, Yoast 3.3 is able to check: Continue reading “Yoast Boost Sees Grammar Rule the Roost”

It’s a G4S Yes for Google Apps

70,000 G4S staff switching to Google Apps for Work

G4S flags Google Apps image
G4S aims to keep the flag flying for Google Apps. Image by Holger Ellgaard, 2009 (Creative Commons License: Attribution-Share Alike).

G4S, the global outsourced services provider, has decided to cut its IT spending by turning to cloud-based computing. 70,000 of its 620,000 staff will be switching to Google Apps for Work, which offers productivity software at a much lower cost than paying higher prices for Microsoft Office packages. Furthermore, G4S’ switch to cloud computing also means more manageable IT infrastructure. It also means a greater degree of standardisation across the board – important for a conglomerate of G4S’ size. Continue reading “It’s a G4S Yes for Google Apps”

Facebook or Twitter: Which Works Best?

Net66 looks at the two social networking sites and as to which of the two works best for small businesses

For many businesses, Twitter and Facebook are the main two social media channels. They might choose a significant third channel such as LinkedIn or Google+. As following your company’s Facebook and/or Twitter feed no longer means PC access (smartphones and digital tablets are more common), this equates to a wider potential audience. Continue reading “Facebook or Twitter: Which Works Best?”

Google Announce New Tool Which Tests Your Website Mobile Friendliness and Page Speed.

Gone are the days where you have to navigate to 2 different websites in order to find out how quick and how mobile friendly your website is. Google have recently launched a new tool where users can enter their website address and get the page speed and mobile friendliness score all on the same page. The report is simply a combination of the page speed insights and the mobile friendly testing tool; Continue reading “Google Announce New Tool Which Tests Your Website Mobile Friendliness and Page Speed.”

Project Abacus: The End of Passwords?

Could Google’s Project Abacus herald the end of passwords?

Project Abacus Image by Alberto Masnovo
Could we count on Abacus being a success for Google? Though Project Abacus is likely to win, owing to instant brand recognition, a rival challenge from Nok Nok could make things interesting for both parties. Image by Alberto Masnovo (via Shutterstock).

Imagine you’re reading this article 10 years from now. By then, the very thought of trying to remember a Google, Twitter, Facebook or Instagram password will be laughable. Online banking could be done through biometric means. Facial recognition may be the norm. Google’s Project Abacus could see the end of passwords as we know it. Continue reading “Project Abacus: The End of Passwords?”

Hello Allo, Google’s Instant Messaging App

Allo set to wrestle market share from WhatsApp and Facebook Messenger

Hello Allo smartphone image by Macrovector
Image by Macrovector (via Shutterstock).

Allo, Google’s answer to WhatsApp and Facebook Messenger could be the search engine’s elusive instant messaging app. It aims to steal a march on the existing market leaders with more intelligent functions. As a fully-fledged member of the Google family, brand recognition and association would be a selling point. Continue reading “Hello Allo, Google’s Instant Messaging App”

Google Set to Bash Adobe Flash

Adobe Flash set to be phased out on Google Chrome browsers – though with ten exceptions

Lightning flash.

Web developers: if you’re thinking of going all ‘old-school’ by developing an all Flash website, think again. Google is getting tough on all things of an Adobe Flash nature. Unless your website is one of the ten most visited sites to have a Flash movie, you run the risk of alienating almost everyone in cyberspace. Almost everyone with a copy of Google Chrome that is. Continue reading “Google Set to Bash Adobe Flash”